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Visualisation & Content Marketing

How did Content Marketing change the marketing world? What is your added value in content marketing, and how do I use it effectively?



Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience , with the objective of driving profitable customer action.


The Keyword is Value, you can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.



You will learn how to to add value to your content marketing plan , and learn when to use the right content for the right target audience



By implementing a story in your marketing strategy you will create more value.

By learning more about your audience you will create more value

By understanding the different types of content you will create more value


Level: advanced


Target group

  • CMO’s, Senior Segment managers, Digital Marketing Directors, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.


Brief program

  1. How can Storytelling add value to your content marketing strategy
  2. How can I Understand my target audience better
  3. The Different types of content for Different types of profiles




About the expert:


Ben Meulemans

Jr. Marketing Executive  / Graphic Designer at Duval Union Consulting


May 24 2016


Date: 24/05/2016
Time: 12:30 pm - 5:00 pm
Cost: €375
Event Category:
Event Tags:,


Urban City

Ankerrui 9
Antwerp, Antwerp 2000

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Duval Union Academy

Duval Union Academy