How did Content Marketing change the marketing world? What is your added value in content marketing, and how do I use it effectively?
Description
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience , with the objective of driving profitable customer action.
The Keyword is Value, you can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.
Goal
You will learn how to to add value to your content marketing plan , and learn when to use the right content for the right target audience
Advantages
By implementing a story in your marketing strategy you will create more value.
By learning more about your audience you will create more value
By understanding the different types of content you will create more value
Level: advanced
Target group
- CMO’s, Senior Segment managers, Digital Marketing Directors, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Brief program
- How can Storytelling add value to your content marketing strategy
- How can I Understand my target audience better
- The Different types of content for Different types of profiles
About the expert:
Jr. Marketing Executive / Graphic Designer at Duval Union Consulting