The World is in Beta
Everything changes at an ever-increasing pace. Instead of a threat, forward-thinking marketers and business leaders see it as a great opportunity.
Of course it requires effort and the right mindset to cut through the noise and find the best way forward.
At this conference, we look ahead to what’s coming in digital marketing, such as the smart use of data and conversational marketing.
Our goal is not to have a fluffy conversation on what might arrive in a couple of years, but to give you useful, inspiring and at the same time actionable insights for the near future.
Meet the confirmed speakers and discover the agenda:
WELCOME & REGISTRATION
With coffee, tea, orange juice & pastries.
Marc Bresseel – Founding Partner @ Duval Union
THE ART & SCIENCE OF STORYTELLING
How do we use creative advertising to deliver great storytelling experiences? And, how do we utilize the technology at our disposal to leverage data and enhance storytelling?
Tune in for a fun look at the different ways technology can generate powerful storytelling in advertising.
David Hillier – Global Creative Solutions Lead @ Adform
CONVERSATIONAL MARKETING, PERSONALIZED AT SCALE
Conversational marketing is not about bots or voice assistants; it is about changing from a brand monologue to a two-way, authentic dialogue across different touchpoints.
It requires understanding your user’s context, identity and intent and delivering the right assistance as a result. New technologies based on Machine Learning are enabling a world where that assistance is all around us – not just in a device that you carry with you. In order to show up for our users whenever and wherever they expect it and to deliver our personalized message at scale, we need to leverage this technology in our marketing.
Laura Nys – Automation Lead @ Google
NAVIGATING IN THE DIGITAL FOOTPRINT OF YOUR CLIENTS
Companies should capitalize on their data to deliver a better customer experience and improved customer lifetime value.
Let’s look at tangible ways to evolve from product-centered marketing to customer-centered segmentation, combining value, usage and needs to inspire the value propositions customers are really looking for.
As an ultimate step propensity models and ‘lookalikes’ can be created to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.
Alain Glickman – Founding Partner @ Glickman & Partners
A SELECTION OF DATA-DRIVEN DIGITAL MARKETING CASES
We will conclude the afternoon with a number of striking examples, showing creative use of data. These cases are the result of smart use of technology, combined with common sense and (human) expertise.
Things like Hyperlocal, Omni-channel, Programmatic Audio & Video and DOOH will be passed in review.
Dennis Kenis – Managing Partner @ FairEtail
NETWORKING DRINKS & BITES – kindly offered by FairEtail
One afternoon, great and inspiring insights. Seats are limited!
If you received an invitation with a code, first click on ‘enter promotional code’, click apply, select the amount of tickets and click on order now.