Masterclass Innovative Marketing.
What’s your unfair advantage?
Carole Lamarque, Founding Partner of Duval Union Innovative Marketing.
Price: 375 EUR (VAT excl.)
Most companies are good at Product Centricity but they forget to take care of the Customer as well. It is not always an easy strategic shift to make as a company. This Masterclass is new and rarely offered in learning programs because the approach of formulating a clear value proposition for your customers has not often been translated in a concrete roadmap, methodologies to use within your company, a framework and use cases. You’ll get several quick learnings out of the workshop, that can be immedialtely implemented in your business.
1:00 – 1:30 pm : welcome & meeting the expert
1:30 – 2:30 pm : Whats is Customer Intimacy and what is not?
2:30 – 3:00 pm : round-up & introduction to the workshop
3:00 – 3:20 pm : coffee break
3.20 – 4:30 pm : do-it-yourself workshop
4:30 – 5:00 pm : Q&A
5:00 – 5:30 pm : round-up
CMO’s, Senior Segment Managers, Digital Marketing Directors, Communication Managers, Business Development Managers, Sales & Marketing Directors, Social Media Managers, Business Unit Managers, PR Managers…