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Search Engine Optimization and Search Engine Marketing


Learn what to do with SEO: what is important and what about trends such as the semantic web. What is the impact of the most recent Google update? Find out everything you need to know about SEA: how to use PLA, remarketing, conversion tracking,..



Search engine marketing: how do I set up an SEA, PLA and remarketing campaign and what about ranking organically? What are the different factors and new trends? How do I measure the results?


Level: advanced


Target group:

Marketeers who are interested in learning more about digital performance of your website and finding out how people can find your site online.


Key Take-aways:

  • How do I create an SEA, PLA and remarketing campaign and what’s possible
  • How do I rank for important keywords organically
  • How do I measure the ROI of my marketing mix and which tools do I use


About the expert:


Maarten Van Herck

Head of Digital at Duval Branding. Owner at BeEngaged.

May 12 2016


Date: 12/05/2016
Time: 12:30 am - 5:00 pm
Cost: €375
Event Category:
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Urban City

Ankerrui 9
Antwerp, Antwerp 2000

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Duval Union Academy

Duval Union Academy