Description:
The question is not whether you are on social media, it is whether you are using it right.
People expect more than your presence and a few posts per week. Many oganizations are still operating on a basic level, call it social media 1.0: one way push communication, general content publication, gncreative campaigns,…Basically they are lacking integration of social media into the business strategy.
Are you prepared to listen and respond to what people have to say on social media? Are you prepared to show your DNA and what happens behind the scenes? Can you create content that is disproportionately relevant?
During this masterclass you will learn how to go the extra mile on social media, based on a rock solid strategy and plan of execution.
Learnings:
- Creating a strategy for social media based on the 7c’s of engagement
- The ‘8 loop’ model: understanding the relationship between social, digital and traditional communication
- Setting up content strategy & planning: how to activate your audience/boost engagement via content
- Defining Tone of Voice
- Community management: managing different kinds of community reactions
- Recruiting and activating your ambassadors on social media
- Installing relevant tools and platforms for monitoring, content creation, ambassadorship,…
Level: advanced
Target group:
- Marketing managers
- Communication managers
- HR managers
- CEO’s
About the expert: