Jr. Marketing Executive  / Graphic Designer at Duval Union Consulting

As Branding expert, Master in Arts and Graphic Design, Ben Meulemans supports the senior marketing managers. As a Junior Marketing Executive he specializes in the Business Model Canvas to support the value proposition of a company. Ben loves to understand the customer problem to satisfy a customers’ needs. He looks for value propositions that may be innovative and represent a new or disruptive offer.

He is at the heart of driving marketing campaigns for our clients. Ben built expertise for Retail, Media and different corporate customers. His love for Marketing & branding was born during the projects he worked for at De Persgroep, Telenet Kickstart and Nationale Loterij. Moreover Ben is a passionate about contemporary art.

+32 496 06 59 02

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience , with the objective of driving profitable customer action.

The Keyword is Value, you can tell if a piece of content is the sort that could be part of a content marketing campaign if people seek it out, if people want to consume it, rather than avoiding it.