Founding Partner at Duval Union Consulting
Frederic Vanderheyde is a client-centric Marketing & Communication expert. In the marketing and communication business for 2 decades, with top management functions in above, below and digital communication agencies, both local and international (Saatchi & Saatchi, J. Walter Thompson, JWT Dialogue, Virtuology).
Frederic has 20 years of expertise in Senior project management for global and local accounts. He has a strong knowledge in multi-channel communication gained through management of national & international B2C & B2B accounts.
His love for innovation grew in the companies he worked for in FMCG (Procter&Gamble, Kraft, Sanex, Kellogg’s), in Services (Securex, AWEX, Kluwer), in Automotive (Audi, VW, Skoda, SEAT, Porsche), in Telco (Telefonica, Voo) and in Finance (Beobank, Degroof). Moreover Frederic is a true entrepreneur.
+32 496 26 32 95
With Agile marketing, you’ll focus on key priorities, eliminating tasks that don’t impact revenue or customer satisfaction, thereby increasing productivity.
It will help to quickly adapt your marketing in response to continuous changes in customer behavior.
You’ll integrate a learning organization behavior, rewarding ideas, creativity & innovation.
In this training you will:
- gain an understanding of the principles, processes and terminology of Agile marketing
- hear real-world examples of how teams are using Agile marketing today
- learn how to set up agile projects, organize a team and run your first sprint
- find out how to hire, budget for and effectively organize Agile