UX Strategist at Human Interface Group

• Created the user experience for hundreds of advanced digital products and services.
• UX strategist with two decades of experience in a wide range of sectors and international companies.
• Manages UX projects and coaches UX teams on a daily basis.
• Is the driving force behind Human Interface Group’s UX methodology.
• Is an inspirational speaker on both mainstream and trending UX topics.

Everyday I encounter skilled professionals who are involved in designing digital products and services. They’re not all designers though: they’re product marketing managers, sales executives, digital experts, architects, developers,… in short,  everyone who plays a substantial role in getting usable and delightful digital products out into the world.

Unfortunately – more often than not – all those great people interpret design as drawing a screen on a sheet of paper, creating a wireframe with a design tool or designing a mockup in a graphic editor. That’s not what good design is about.

Good design – and more specifically: good UX design – is about integrating user experience right into your business strategy and value proposition, and then transforming your business and product goals into a succesful product. To achieve that, you need a solid UX design process. And this is precisely what you are going to learn in this masterclass:

1. How you can create your own UX framework.
2. How you implement a UX design process to get a superb digital product into the market.

And as a bonus we will will perform live user-testing of a selection of websites of attendees. So everyone can go home with actionable quick wins to improve their own websites. It will be fun and it will be eye-opening!

Everyday I encounter skilled professionals who are involved in designing digital products and services. They’re not all designers though: they’re product marketing managers, sales executives, digital experts, architects, developers,… in short,  everyone who plays a substantial role in getting usable and delightful digital products out into the world.

Unfortunately – more often than not – all those great people interpret design as drawing a screen on a sheet of paper, creating a wireframe with a design tool or designing a mockup in a graphic editor. That’s not what good design is about.

Good design – and more specifically: good UX design – is about integrating user experience right into your business strategy and value proposition, and then transforming your business and product goals into a succesful product. To achieve that, you need a solid UX design process. And this is precisely what you are going to learn in this masterclass:

1. How you can create your own UX framework.
2. How you implement a UX design process to get a superb digital product into the market.

And as a bonus we will will perform live user-testing of a selection of websites of attendees. So everyone can go home with actionable quick wins to improve their own websites. It will be fun and it will be eye-opening!