Innovative Marketing

The latest marketing equipment you need.


Disruptive innovations are everywhere, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it they open a hidden door with new opportunities. But are you ready to grab them?

Each session, our team of seasoned professionals will give you the unavoidable actual trends in marketing land and will provide you with enough keys to fit multiple locked doors you’ve been struggling with. Moreover, with the ones you probably weren’t aware of.

In this program Carole Lamarque, accompanied with other professionals on the field, will train and guide you in order to bend the latest trends to your own proper advantage.

Carole Lamarque

Carole Lamarque
Founding Partner
Duval Union Consulting
+32 478 33 70 00

What can you expect?

In 13 sessions you will receive an answer to the most crucial question: “am I able to understand all these new catchy concepts?”. Or would you wait until they’ll become the Uber of your industry and let them literally run over you?


Every Friday afternoon you will be equipped with the latest technological trends and how marketing can use them to your advantage, starting from September. Moreover, you’ll learn how to use your best artillery in terms of soft and hard skills. And above all, we will confer a personal certificate for attending these classes as a result of your acquired knowledge and skills.


Ready to step into that dark alley exploring which direction you should go? Let our experts guide you.



You will learn how to

Detect the latest innovations in your territory

Implement the latest innovations into your strategy

Discover your own market potentials

Strengthen your digital strategy online

Improve your managerial approach

Tackle complex issues in teams and organizations

Use practical tools and methods to improve your corporate culture

Clarify your market approach in an ever-changing environment

  1. Use Personal Core Capital

    Every day new situations are challenging us to be faster and more agile than we were yesterday. We will introduce you with some interesting tools which can help you bending these daily challenges to your own unfair advantage by using our own personal core features.

  1. Digital Marketing


    Just like corporate identities, the ultimate goal we try to achieve in our personal life is letting people listen to us. This all starts at giving something valuable and relevant worth listening to. Give them compelling content and use the digital channels to offer where your potential readers need it most.

  1. Digital Transformation

    In this session we will show you all the aspects of DigitalTransformation: what it is, what you can learn from other industries,where we are today, why it is so important, what it means for yourcompany, what to expect and so much more.

  1. Lean Marketing

    Our Belgian ecosystem of start-ups has increased significantly and innovative projects were created and supported. Nevertheless, not every start-up is destined to be successful. Omar Mohout will teach you how Lean Marketing has an essential role in this story and what other companies can learn from this strategic methodology.

  1. Mobile apps are ruling you and your smartphone
    Can you even imagine a life without those little tiles on your smart device who will help you measure, share and check nearly everything? There is a killing overload of crap although we’ll do tell you what it takes to get noticed in that billion-dollar industry.
  1. The New Wave
    Let’s just face it, we are intertwined with our smart devices and use a load of social connected apps in order to avoid the Fear of Missing Out. Yet, the app innovations are speeding up and it’s crucial understanding what all the possibilities are, hiding and waiting to be discovered. After talking about the mobile applications in previous session, Nick Vinckier will teach you the essential updates and the full potential of Social Media.
  1. How Virtual is shifting the Reality
    We can’t get around Virtual Reality anymore. Big companies like Samsung are big spenders in launching cutting-edge products and services towards this booming market. Our experts will convince you during the first part of this session that there is way more you can do with just a nice pair of goggles.Still not convinced afterwards? Let our visit to an Innovation Lab in the second part of this session take away your scepticism while trying high-tech features available on the market.
  1. Digital Business reinforcement
    Leads gained by Inbound Marketing can cost you up to 60% less than the classic outbound leads you collect. Discover this and many more of this digital version of pull marketing and start collection qualified leads from the very beginning.In addition is the email still a crucial element understanding and using Inbound Marketing to the fullest. You will learn in this session how to use Inbound Marketing as an update to your existing strategy in addition with email marketing combined with practical cases and tools.
  1. Programmatic Fundamentals
    You probably already heard of the terms programmatic buying and Real-Time-Bidding. Still, what are the essential changes over the past few months and how can you bend these innovations to your own advantage? We’ll provide you of answers in this session with all the required cases and tools you need.
  1. Agile hacking your Project Fundamentals
    Because agile firms grow revenue 37% faster and generate 30% higher profits than non-agile companies (MIT). That’s why companies also need marketing agility.And while a good project manager still needs natural abilities that range from being a tactical problem solver to reading the nuances of human behavior, processes and methods are getting critical.  Introducing agile methodologies into marketing project management will boost pace & performance of your marketing operations.
  1. They’ll know what you’ll buy tomorrow
    How can neuroscience be effective for marketing purposes? That’s a question that’s been asked a lot lately and still underestimated. Get an answer to all your questions and the usage of neuro in a corporate environment in this session.In addition, we will walk you through the latest developments in the eCommerce landscape. During this session you will learn the essential developments and new opportunities with a strong focus on practical examples.
  1. SEO for CEO’s
    Pleasing Google in order to get a higher ranking is the ultimate goal when it comes to SEM. Unfortunately, Google is obviously aware and changes its beloved secret algorithm several times a year. Yet, not everything remains a secret for our seasoned professionals. In this session you will learn the great power of SEM combined with the LinkedIn fundamentals.
  1. Lego Serious Play
    Discover how Lego blocks and a certified facilitator can improve your problem-solving skills as a team and improve common understanding in meetings. After introducing the concept, we will put things into practice by testing the effectiveness of Lego Serious Play. So, tap into your creativity and explore a new way of thinking.



Session 1: Friday 16 September 2016
Use Personal Core Capital

Session 2: Friday 23 September 2016
Digital Marketing

Session 3: Friday 30 September 2016
Digital Transformation

Session 4: Friday 7 October 2016
Lean Marketing

Session 5: Friday 14 October 2016
Mobile apps are ruling you and your smartphone

Session 6: Friday 21 October 2016
The New Wave

Session 7: Friday 28 October 2016
How virtual is shifting the reality

Session 8: Friday 4 November 2016
Digital Business Reinforcement

Session 9: Thursday 10 November 2016
Programmatic Fundamentals

Session 10: Friday 18 November 2016
Agile hacking your project fundamentals

Session 11: Friday 2 December 2016
They know what you’ll buy tomorrow

Session 12: Friday 9 December 2016
SEO for CEOs

Session 13: Friday 16 December 2016
Lego Serious Play


3500 euro excl. VAT for:

  • 13 half day sessions
  • 3 personal coaching sessions
  • Personal certificate
  • Free copy of:
    • ‘Lean Pricing’ – Omar Mohout
    • ‘E-Mail Marketing: Het Boek’ – Tamara Gielen & Hans Smellinckx
  • Enjoy a discount of 50% on the registration of the program if your colleague subscribes with you.


Urban City
Ankerrui 9
2000 Antwerp