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DTSTART:20160101T000000
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DTSTART;TZID=UTC:20160426T123000
DTEND;TZID=UTC:20160426T170000
DTSTAMP:20261020T132029
CREATED:20160202T135403Z
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SUMMARY:Programmatic fundamentals for all CMOs and marketeers
DESCRIPTION:Description: \nProgrammatic is one of the “hot” words in advertising.  The different taxonomy with terms such as private auctions\, preferred deals and automated guaranteed makes it quite confusing to understand the fundamentals. Join 4 hours of intensive training to get the foundation of the new data driving media landscape. Who are the players? Why does media evolve this way? And most important: what does it mean for you as a marketeer. \n  \nAs a marketer you need to understand and know the basics – otherwise the result can be quite dramatic. How do you make sure your ad is not showing in inappropriate places? How do you make sure you are not bidding against yourself driving up the prices? How do you know that all the trafic you pay for is not coming from robots? How can you make sure your banner is actually shown? Can you buy programmatic yourself or do you need to use an expert? \n  \nThe media landscape is changing rapidly and in the future most media will be bought through some kind of programmatic buying method. Today digital advertising and radio – tomorrow TV and outdoor will follow. \nNow is the time to understand the fundamentals. \n  \nLearnings: \n\nWhat is programmatic buying?\nWhat is the difference between Programmatic vs Real-Time-Bidding (RTB)?\nWhat and who do you pay in the new business model?\nWho are the main players in the market?\nWhy is viewability important?\nWhy is Online Traffic Fraud important and what do you need to know about it?\nShould you buy though experts or take care of the buying in-house?\nWhat is the importance of creative storytelling?\nWhy can your procurement team be a challenge?\n\n  \nLevel: beginner \n  \nTarget group: \n\nThe training is relevant for any CMO or marketer with the desire of learning the fundamentals about programmatic. After the training you will be able to ask the right Q and take a confident decision about your marketing spend and KPIs.\n\n  \nKey Take-aways: \n\nWhat is programmatic?\nWhat ares the most crucial things to know about programmatic?\nHow do I get started using programmatic?\n\n  \n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nLouise Kloster \nMarketing Director at Microsoft Advertising Europe
URL:https://duvalunionacademy.com/event/real-time-bidding-rtb/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/RTB-1.jpg
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