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BEGIN:VEVENT
DTSTART;TZID=UTC:20181127T130000
DTEND;TZID=UTC:20181127T173000
DTSTAMP:20260625T144845
CREATED:20181023T095506Z
LAST-MODIFIED:20181104T202750Z
UID:4277-1543323600-1543339800@duvalunionacademy.com
SUMMARY:Digital Marketing Conference
DESCRIPTION:The World is in Beta\nEverything changes at an ever-increasing pace. Instead of a threat\, forward-thinking marketers and business leaders see it as a great opportunity.\nOf course it requires effort and the right mindset to cut through the noise and find the best way forward. \nAt this conference\, we look ahead to what’s coming in digital marketing\, such as the smart use of data and conversational marketing. \nOur goal is not to have a fluffy conversation on what might arrive in a couple of years\, but to give you useful\, inspiring and at the same time actionable insights for the near future. \nMeet the confirmed speakers and discover the agenda:\n13h00\nWELCOME & REGISTRATION \nWith coffee\, tea\, orange juice & pastries. \n13h30\nINTRODUCTION \nMarc Bresseel – Founding Partner @ Duval Union \n13h45\nTHE ART & SCIENCE OF STORYTELLING \nHow do we use creative advertising to deliver great storytelling experiences? And\, how do we utilize the technology at our disposal to leverage data and enhance storytelling? \nTune in for a fun look at the different ways technology can generate powerful storytelling in advertising. \nDavid Hillier – Global Creative Solutions Lead @ Adform \n14h20\nCONVERSATIONAL MARKETING\, PERSONALIZED AT SCALE\n\nConversational marketing is not about bots or voice assistants; it is about changing from a brand monologue to a two-way\, authentic dialogue across different touchpoints. \nIt requires understanding your user’s context\, identity and intent and delivering the right assistance as a result. New technologies based on Machine Learning are enabling a world where that assistance is all around us – not just in a device that you carry with you. In order to show up for our users whenever and wherever they expect it and to deliver our personalized message at scale\, we need to leverage this technology in our marketing. \nLaura Nys – Automation Lead @ Google \n15h00\nCOFFEE BREAK \n15h30\nNAVIGATING IN THE DIGITAL FOOTPRINT OF YOUR CLIENTS\n\nCompanies should capitalize on their data to deliver a better customer experience and improved customer lifetime value. \nLet’s look at tangible ways to evolve from product-centered marketing to customer-centered segmentation\, combining value\, usage and needs to inspire the value propositions customers are really looking for. \nAs an ultimate step propensity models and ‘lookalikes’ can be created to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future. \nAlain Glickman – Founding Partner @ Glickman & Partners \n16h15\nA SELECTION OF DATA-DRIVEN DIGITAL MARKETING CASES \nWe will conclude the afternoon with a number of striking examples\, showing creative use of data. These cases are the result of smart use of technology\, combined with common sense and (human) expertise. \nThings like Hyperlocal\, Omni-channel\, Programmatic Audio & Video and DOOH will be passed in review.\nDennis Kenis – Managing Partner @ FairEtail \n17h00\nNETWORKING DRINKS & BITES – kindly offered by FairEtail \n  \nOne afternoon\, great and inspiring insights. Seats are limited!\n  \nIf you received an invitation with a code\, first click on ‘enter promotional code’\, click apply\, select the amount of tickets and click on order now. \n\n \nPowered by Eventbrite\nPractical details:\n\nThe event will take place at Lamot Conference Center in Mechelen: Van Beethovenstraat 8-10\, Mechelen\nClosest parking:\n\nQ-Park Lamot\nIndigo Parking Hoogstraat
URL:https://duvalunionacademy.com/event/digital-marketing-conference/
LOCATION:Mechelen
CATEGORIES:Masterclass,Seminar
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/10/digital-marketing-DUA2.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181019T083000
DTEND;TZID=UTC:20181019T153000
DTSTAMP:20260625T144845
CREATED:20180328T084358Z
LAST-MODIFIED:20180417T094115Z
UID:4179-1539937800-1539963000@duvalunionacademy.com
SUMMARY:NEW: Executive Master Class Innovative Marketing.
DESCRIPTION:What?\nGet equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nAbout the program\nThe latest marketing equipment you need. Disruptive innovations are everywhere\, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it\, they open a hidden door towards new opportunities. But are you ready to grab them? \nDuring this program\, our team of seasoned professionals will give you in each session the unavoidable current trends in marketing land and will provide you with enough keys to open multiple locked doors you’ve been struggling with. And even to open some you probably weren’t aware of. \nSensing the megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and\, as a result\, new marketing approaches towards your customers. \nThis program is a collaboration between Antwerp Management School and Duval Union Academy. \nThis program is thaught in English. \nLearning objectives\nIn three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nYou will learn how to: \n\nDetect the latest innovations in your territory;\nImplement the latest innovations into your strategy;\nDiscover your own market potential;\nStrengthen your digital strategy online;\nImprove your managerial approach;\nTackle complex issues in teams and organizations;\nUse practical tools and methods to improve your corporate culture;\nClarify your market approach in an ever-changing environment.\n“You cannot stop the waves\, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.\nImplement best practices from the start-up growth hacking philosophy in your organization.\nMeasure the impact of the changing landscape of marketing on your company: What is your unfair advantage?\nGet inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.\nWork with the building blocks of an innovative\, modern marketing approach and strengthen your digital strategy.\nClose the gap. Tackle complex issues in teams and organizations.\nUse practical tools and methods such as Lego Serious Play to integrate a new strategy into your organization.\n\nCurriculum\n\nModule 1 (2 days): Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such\nModule 2 (2 days): The deep dive into marketing’s new approaches: Building blocks of an innovative\, modern marketing approach\nModule 3 (2 days): Closing the gap and integration\nOn demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard\n\nFollowing topics are covered: growth hacking\, digital transformation\, customer centricity\, data analytics\, VR\, AR and AI\, digital business reinforcement\, neuroscience\, tracking down a customer\, Design Thinking\, Lego Serious Play\, etc. \nParticipants\nThis program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking\, redesigning and reinventing their marketing \n\n(Experienced) Marketing & Sales professionals\nHigh potentials who want to be well-prepared for the next step in their career\nCommercial profiles in products or services organizations\, SMEs or big companies\nPublic Relations Managers\, Marketing Managers/Directors\, Sales Managers/Directors\, General Managers\, Entrepreneurs\, Business Unit Directors\, CMOs\, Digital Marketing Directors\,…\n\n\nWhy follow this program?\n\nThanks to a very interactive teaching methodology (co-creation)\, participants will benefit from the group dynamics;\nYou will get step-by-step roadmaps to give directions in the organization for result-driven implementation.\nA mixture of in-the-field and academic speakers.\nOnline follow-up with info\, Q&A\, FAQ’s\, etc.\n\nPractical info\nPrice: \n€ 6000 (excl. VAT); AMS alumni receive a 10% discount; Duval Union members receive a 20% discount \nIncluded: learning coaching and documentation\n Excluded: residential costs in Hubermont of € 500 (Excl. VAT) \nFinancial benefits: \n\nSME conditions: You can receive 30 to 40% subsidy from the ‘KMO portefeuille’ of the Flemish Government.\nA similar subsidy is available for SMEs that are located in Brussels.\nPublic and Social Profit sector: candidates from public and social profit organizations can contact the Program Manager for special conditions.\n\nDates: 3×2 days \n\nSept. 6: 1:30 pm – 8:30 pm\nSept. 7: 8:30 am – 3:30 pm\nSept. 20: 1:30 pm – 8:30 pm\nSept. 21: 8:30 am – 3:30 pm\nOct. 18: 1:30 pm – 8:30 pm\nOct. 19: 8:30 am – 3:30 pm\n\nLocation: \nAntwerp Management School\nSint-Jacobsmarkt 9-13\n 2000 Antwerp\n Belgium
URL:https://duvalunionacademy.com/event/new-executive-master-class-innovative-marketing-7/
LOCATION:Antwerp Management School\, Sint-Jacobsmarkt 9-13\, Antwerp\, Antwerp\, 2000\, Belgium
CATEGORIES:Long form training,Masterclass,Seminar,Training
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/03/duams-nieuw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20181018T133000
DTEND;TZID=UTC:20181018T203000
DTSTAMP:20260625T144845
CREATED:20180328T083941Z
LAST-MODIFIED:20180417T094133Z
UID:4175-1539869400-1539894600@duvalunionacademy.com
SUMMARY:NEW: Executive Master Class Innovative Marketing.
DESCRIPTION:What?\nGet equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nAbout the program:\nThe latest marketing equipment you need. Disruptive innovations are everywhere\, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it\, they open a hidden door towards new opportunities. But are you ready to grab them? \nDuring this program\, our team of seasoned professionals will give you in each session the unavoidable current trends in marketing land and will provide you with enough keys to open multiple locked doors you’ve been struggling with. And even to open some you probably weren’t aware of. \nSensing the megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and\, as a result\, new marketing approaches towards your customers. \nThis program is a collaboration between Antwerp Management School and Duval Union Academy. \nThis program is thaught in English. \nLearning objectives:\nIn three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nYou will learn how to: \n\nDetect the latest innovations in your territory;\nImplement the latest innovations into your strategy;\nDiscover your own market potential;\nStrengthen your digital strategy online;\nImprove your managerial approach;\nTackle complex issues in teams and organizations;\nUse practical tools and methods to improve your corporate culture;\nClarify your market approach in an ever-changing environment.\n“You cannot stop the waves\, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.\nImplement best practices from the start-up growth hacking philosophy in your organization.\nMeasure the impact of the changing landscape of marketing on your company: What is your unfair advantage?\nGet inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.\nWork with the building blocks of an innovative\, modern marketing approach and strengthen your digital strategy.\nClose the gap. Tackle complex issues in teams and organizations.\nUse practical tools and methods such as Lego Serious Play to integrate a new strategy into your organization.\n\nCurriculum:\n\nModule 1 (2 days): Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such.\nModule 2 (2 days): The deep dive into marketing’s new approaches: Building blocks of an innovative\, modern marketing approach.\nModule 3 (2 days): Closing the gap and integration.\nOn demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard.\n\nFollowing topics are covered: growth hacking\, digital transformation\, customer centricity\, data analytics\, VR\, AR and AI\, digital business reinforcement\, neuroscience\, tracking down a customer\, Design Thinking\, Lego Serious Play\, etc. \nParticipants\nThis program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking\, redesigning and reinventing their marketing. \n\n(Experienced) Marketing & Sales professionals\nHigh potentials who want to be well-prepared for the next step in their career\nCommercial profiles in products or services organizations\, SMEs or big companies\nPublic Relations Managers\, Marketing Managers/Directors\, Sales Managers/Directors\, General Managers\, Entrepreneurs\, Business Unit Directors\, CMOs\, Digital Marketing Directors\,…\n\n\nWhy follow this program?\n\nThanks to a very interactive teaching methodology (co-creation)\, participants will benefit from the group dynamics;\nYou will get step-by-step roadmaps to give directions in the organization for result-driven implementation.\nA mixture of in-the-field and academic speakers.\nOnline follow-up with info\, Q&A\, FAQ’s\, etc.\n\nPractical info\nPrice: \n€ 6000 (excl. VAT); AMS alumni receive a 10% discount; Duval Union members receive a 20% discount \nIncluded: learning coaching and documentation\n Excluded: residential costs in Hubermont of € 500 (Excl. VAT) \nFinancial benefits: \n\nSME conditions: You can receive 30 to 40% subsidy from the ‘KMO portefeuille’ of the Flemish Government.\nA similar subsidy is available for SMEs that are located in Brussels.\nPublic and Social Profit sector: candidates from public and social profit organizations can contact the Program Manager for special conditions.\n\nDates: 3×2 days \n\nSept. 6: 1:30 pm – 8:30 pm\nSept. 7: 8:30 am – 3:30 pm\nSept. 20: 1:30 pm – 8:30 pm\nSept. 21: 8:30 am – 3:30 pm\nOct. 18: 1:30 pm – 8:30 pm\nOct. 19: 8:30 am – 3:30 pm\n\nLocation: \nAntwerp Management School\nSint-Jacobsmarkt 9-13\n 2000 Antwerp\n Belgium
URL:https://duvalunionacademy.com/event/new-executive-master-class-innovative-marketing-5/
LOCATION:Antwerp Management School\, Sint-Jacobsmarkt 9-13\, Antwerp\, Antwerp\, 2000\, Belgium
CATEGORIES:Long form training,Masterclass,Seminar,Training
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/03/duams-nieuw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180921T083000
DTEND;TZID=UTC:20180921T153000
DTSTAMP:20260625T144845
CREATED:20180328T083049Z
LAST-MODIFIED:20180417T094150Z
UID:4170-1537518600-1537543800@duvalunionacademy.com
SUMMARY:NEW: Executive Master Class Innovative Marketing.
DESCRIPTION:What?\nGet equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nAbout the program\nThe latest marketing equipment you need. Disruptive innovations are everywhere\, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it\, they open a hidden door towards new opportunities. But are you ready to grab them? \nDuring this program\, our team of seasoned professionals will give you in each session the unavoidable current trends in marketing land and will provide you with enough keys to open multiple locked doors you’ve been struggling with. And even to open some you probably weren’t aware of. \nSensing the megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and\, as a result\, new marketing approaches towards your customers. \nThis program is a collaboration between Antwerp Management School and Duval Union Academy. \nThis program is thaught in English. \nLearning objectives\nIn three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nYou will learn how to: \n\nDetect the latest innovations in your territory;\nImplement the latest innovations into your strategy;\nDiscover your own market potential;\nStrengthen your digital strategy online;\nImprove your managerial approach;\nTackle complex issues in teams and organizations;\nUse practical tools and methods to improve your corporate culture;\nClarify your market approach in an ever-changing environment.\n“You cannot stop the waves\, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.\nImplement best practices from the start-up growth hacking philosophy in your organization.\nMeasure the impact of the changing landscape of marketing on your company: What is your unfair advantage?\nGet inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.\nWork with the building blocks of an innovative\, modern marketing approach and strengthen your digital strategy.\nClose the gap. Tackle complex issues in teams and organizations.\nUse practical tools and methods such as Lego Serious Play to integrate a new strategy into your organization.\n\nCurriculum\n\nModule 1 (2 days): Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such\nModule 2 (2 days): The deep dive into marketing’s new approaches: Building blocks of an innovative\, modern marketing approach\nModule 3 (2 days): Closing the gap and integration\nOn demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard\n\nFollowing topics are covered: growth hacking\, digital transformation\, customer centricity\, data analytics\, VR\, AR and AI\, digital business reinforcement\, neuroscience\, tracking down a customer\, Design Thinking\, Lego Serious Play\, etc. \nParticipants\nThis program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking\, redesigning and reinventing their marketing \n\n(Experienced) Marketing & Sales professionals\nHigh potentials who want to be well-prepared for the next step in their career\nCommercial profiles in products or services organizations\, SMEs or big companies\nPublic Relations Managers\, Marketing Managers/Directors\, Sales Managers/Directors\, General Managers\, Entrepreneurs\, Business Unit Directors\, CMOs\, Digital Marketing Directors\,…\n\n\nWhy follow this program?\n\nThanks to a very interactive teaching methodology (co-creation)\, participants will benefit from the group dynamics;\nYou will get step-by-step roadmaps to give directions in the organization for result-driven implementation.\nA mixture of in-the-field and academic speakers.\nOnline follow-up with info\, Q&A\, FAQ’s\, etc.\n\nPractical info\nPrice: \n€ 6000 (excl. VAT); AMS alumni receive a 10% discount; Duval Union members receive a 20% discount \nIncluded: learning coaching and documentation\n Excluded: residential costs in Hubermont of € 500 (Excl. VAT) \nFinancial benefits: \n\nSME conditions: You can receive 30 to 40% subsidy from the ‘KMO portefeuille’ of the Flemish Government.\nA similar subsidy is available for SMEs that are located in Brussels.\nPublic and Social Profit sector: candidates from public and social profit organizations can contact the Program Manager for special conditions.\n\nDates: 3×2 days \n\nSept. 6: 1:30 pm – 8:30 pm\nSept. 7: 8:30 am – 3:30 pm\nSept. 20: 1:30 pm – 8:30 pm\nSept. 21: 8:30 am – 3:30 pm\nOct. 18: 1:30 pm – 8:30 pm\nOct. 19: 8:30 am – 3:30 pm\n\nLocation: \nAntwerp Management School\nSint-Jacobsmarkt 9-13\n 2000 Antwerp\n Belgium
URL:https://duvalunionacademy.com/event/new-executive-master-class-innovative-marketing-4/
LOCATION:Antwerp Management School\, Sint-Jacobsmarkt 9-13\, Antwerp\, Antwerp\, 2000\, Belgium
CATEGORIES:Long form training,Masterclass,Seminar,Training
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/03/duams-nieuw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180920T133000
DTEND;TZID=UTC:20180920T203000
DTSTAMP:20260625T144845
CREATED:20180328T082534Z
LAST-MODIFIED:20180417T094211Z
UID:4167-1537450200-1537475400@duvalunionacademy.com
SUMMARY:NEW: Executive Master Class Innovative Marketing.
DESCRIPTION:What?\nGet equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nAbout the program\nThe latest marketing equipment you need. Disruptive innovations are everywhere\, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it\, they open a hidden door towards new opportunities. But are you ready to grab them? \nDuring this program\, our team of seasoned professionals will give you in each session the unavoidable current trends in marketing land and will provide you with enough keys to open multiple locked doors you’ve been struggling with. And even to open some you probably weren’t aware of. \nSensing the megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and\, as a result\, new marketing approaches towards your customers. \nThis program is a collaboration between Antwerp Management School and Duval Union Academy. \nThis program is thaught in English. \nLearning objectives\nIn three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nYou will learn how to: \n\nDetect the latest innovations in your territory;\nImplement the latest innovations into your strategy;\nDiscover your own market potential;\nStrengthen your digital strategy online;\nImprove your managerial approach;\nTackle complex issues in teams and organizations;\nUse practical tools and methods to improve your corporate culture;\nClarify your market approach in an ever-changing environment.\n“You cannot stop the waves\, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.\nImplement best practices from the start-up growth hacking philosophy in your organization.\nMeasure the impact of the changing landscape of marketing on your company: What is your unfair advantage?\nGet inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.\nWork with the building blocks of an innovative\, modern marketing approach and strengthen your digital strategy.\nClose the gap. Tackle complex issues in teams and organizations.\nUse practical tools and methods such as Lego Serious Play to integrate a new strategy into your organization.\n\nCurriculum\n\nModule 1 (2 days): Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such\nModule 2 (2 days): The deep dive into marketing’s new approaches: Building blocks of an innovative\, modern marketing approach\nModule 3 (2 days): Closing the gap and integration\nOn demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard\n\nFollowing topics are covered: growth hacking\, digital transformation\, customer centricity\, data analytics\, VR\, AR and AI\, digital business reinforcement\, neuroscience\, tracking down a customer\, Design Thinking\, Lego Serious Play\, etc. \nParticipants\nThis program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking\, redesigning and reinventing their marketing \n\n(Experienced) Marketing & Sales professionals\nHigh potentials who want to be well-prepared for the next step in their career\nCommercial profiles in products or services organizations\, SMEs or big companies\nPublic Relations Managers\, Marketing Managers/Directors\, Sales Managers/Directors\, General Managers\, Entrepreneurs\, Business Unit Directors\, CMOs\, Digital Marketing Directors\,…\n\n\nWhy follow this program?\n\nThanks to a very interactive teaching methodology (co-creation)\, participants will benefit from the group dynamics;\nYou will get step-by-step roadmaps to give directions in the organization for result-driven implementation.\nA mixture of in-the-field and academic speakers.\nOnline follow-up with info\, Q&A\, FAQ’s\, etc.\n\nPractical info\nPrice: \n€ 6000 (excl. VAT); AMS alumni receive a 10% discount; Duval Union members receive a 20% discount \nIncluded: learning coaching and documentation\n Excluded: residential costs in Hubermont of € 500 (Excl. VAT) \nFinancial benefits: \n\nSME conditions: You can receive 30 to 40% subsidy from the ‘KMO portefeuille’ of the Flemish Government.\nA similar subsidy is available for SMEs that are located in Brussels.\nPublic and Social Profit sector: candidates from public and social profit organizations can contact the Program Manager for special conditions.\n\nDates: 3×2 days \n\nSept. 6: 1:30 pm – 8:30 pm\nSept. 7: 8:30 am – 3:30 pm\nSept. 20: 1:30 pm – 8:30 pm\nSept. 21: 8:30 am – 3:30 pm\nOct. 18: 1:30 pm – 8:30 pm\nOct. 19: 8:30 am – 3:30 pm\n\nLocation: \nAntwerp Management School\nSint-Jacobsmarkt 9-13\n 2000 Antwerp\n Belgium
URL:https://duvalunionacademy.com/event/new-executive-master-class-innovative-marketing-3/
LOCATION:Antwerp Management School\, Sint-Jacobsmarkt 9-13\, Antwerp\, Antwerp\, 2000\, Belgium
CATEGORIES:Long form training,Masterclass,Seminar,Training
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/03/duams-nieuw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180907T083000
DTEND;TZID=UTC:20180907T153000
DTSTAMP:20260625T144845
CREATED:20180328T081933Z
LAST-MODIFIED:20180417T094239Z
UID:4158-1536309000-1536334200@duvalunionacademy.com
SUMMARY:NEW: Executive Master Class Innovative Marketing.
DESCRIPTION:What?\nGet equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nAbout the program\nThe latest marketing equipment you need. Disruptive innovations are everywhere\, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it\, they open a hidden door towards new opportunities. But are you ready to grab them? \nDuring this program\, our team of seasoned professionals will give you in each session the unavoidable current trends in marketing land and will provide you with enough keys to open multiple locked doors you’ve been struggling with. And even to open some you probably weren’t aware of. \nSensing the megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and\, as a result\, new marketing approaches towards your customers. \nThis program is a collaboration between Antwerp Management School and Duval Union Academy. \nThis program is thaught in English. \nLearning objectives\nIn three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nYou will learn how to: \n\nDetect the latest innovations in your territory;\nImplement the latest innovations into your strategy;\nDiscover your own market potential;\nStrengthen your digital strategy online;\nImprove your managerial approach;\nTackle complex issues in teams and organizations;\nUse practical tools and methods to improve your corporate culture;\nClarify your market approach in an ever-changing environment.\n“You cannot stop the waves\, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.\nImplement best practices from the start-up growth hacking philosophy in your organization.\nMeasure the impact of the changing landscape of marketing on your company: What is your unfair advantage?\nGet inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.\nWork with the building blocks of an innovative\, modern marketing approach and strengthen your digital strategy.\nClose the gap. Tackle complex issues in teams and organizations.\nUse practical tools and methods such as Lego Serious Play to integrate a new strategy into your organization.\n\nCurriculum\n\nModule 1 (2 days): Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such\nModule 2 (2 days): The deep dive into marketing’s new approaches: Building blocks of an innovative\, modern marketing approach\nModule 3 (2 days): Closing the gap and integration\nOn demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard\n\nFollowing topics are covered: growth hacking\, digital transformation\, customer centricity\, data analytics\, VR\, AR and AI\, digital business reinforcement\, neuroscience\, tracking down a customer\, Design Thinking\, Lego Serious Play\, etc. \nParticipants\nThis program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking\, redesigning and reinventing their marketing \n\n(Experienced) Marketing & Sales professionals\nHigh potentials who want to be well-prepared for the next step in their career\nCommercial profiles in products or services organizations\, SMEs or big companies\nPublic Relations Managers\, Marketing Managers/Directors\, Sales Managers/Directors\, General Managers\, Entrepreneurs\, Business Unit Directors\, CMOs\, Digital Marketing Directors\,…\n\n\nWhy follow this program?\n\nThanks to a very interactive teaching methodology (co-creation)\, participants will benefit from the group dynamics;\nYou will get step-by-step roadmaps to give directions in the organization for result-driven implementation.\nA mixture of in-the-field and academic speakers.\nOnline follow-up with info\, Q&A\, FAQ’s\, etc.\n\nPractical info\nPrice: \n€ 6000 (excl. VAT); AMS alumni receive a 10% discount; Duval Union members receive a 20% discount \nIncluded: learning coaching and documentation\n Excluded: residential costs in Hubermont of € 500 (Excl. VAT) \nFinancial benefits: \n\nSME conditions: You can receive 30 to 40% subsidy from the ‘KMO portefeuille’ of the Flemish Government.\nA similar subsidy is available for SMEs that are located in Brussels.\nPublic and Social Profit sector: candidates from public and social profit organizations can contact the Program Manager for special conditions.\n\nDates: 3×2 days \n\nSept. 6: 1:30 pm – 8:30 pm\nSept. 7: 8:30 am – 3:30 pm\nSept. 20: 1:30 pm – 8:30 pm\nSept. 21: 8:30 am – 3:30 pm\nOct. 18: 1:30 pm – 8:30 pm\nOct. 19: 8:30 am – 3:30 pm\n\nLocation: \nAntwerp Management School\nSint-Jacobsmarkt 9-13\n 2000 Antwerp\n Belgium
URL:https://duvalunionacademy.com/event/new-executive-master-class-innovative-marketing-2/
LOCATION:Antwerp Management School\, Sint-Jacobsmarkt 9-13\, Antwerp\, Antwerp\, 2000\, Belgium
CATEGORIES:Long form training,Masterclass,Seminar,Training
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/03/duams-nieuw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180906T133000
DTEND;TZID=UTC:20180906T203000
DTSTAMP:20260625T144845
CREATED:20180328T081329Z
LAST-MODIFIED:20180417T094254Z
UID:4154-1536240600-1536265800@duvalunionacademy.com
SUMMARY:NEW: Executive Master Class Innovative Marketing.
DESCRIPTION:What?\nGet equipped with the latest technological trends in marketing and learn how you can use them to your advantage.  \nAbout the program\nThe latest marketing equipment you need. Disruptive innovations are everywhere\, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it\, they open a hidden door towards new opportunities. But are you ready to grab them? \nDuring this program\, our team of seasoned professionals will give you in each session the unavoidable current trends in marketing land and will provide you with enough keys to open multiple locked doors you’ve been struggling with. And even to open some you probably weren’t aware of. \nSensing the megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and\, as a result\, new marketing approaches towards your customers.  \nThis program is a collaboration between Antwerp Management School and Duval Union Academy. \nThis program is thaught in English. \nLearning objectives\nIn three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage. \nYou will learn how to: \n\nDetect the latest innovations in your territory;\nImplement the latest innovations into your strategy;\nDiscover your own market potential;\nStrengthen your digital strategy online;\nImprove your managerial approach;\nTackle complex issues in teams and organizations;\nUse practical tools and methods to improve your corporate culture;\nClarify your market approach in an ever-changing environment.\n“You cannot stop the waves\, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.\nImplement best practices from the start-up growth hacking philosophy in your organization.\nMeasure the impact of the changing landscape of marketing on your company: What is your unfair advantage?\nGet inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.\nWork with the building blocks of an innovative\, modern marketing approach and strengthen your digital strategy.\nClose the gap. Tackle complex issues in teams and organizations.\nUse practical tools and methods such as Lego Serious Play to integrate a new strategy into your organization.\n\nCurriculum\n\nModule 1 (2 days): Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such\nModule 2 (2 days): The deep dive into marketing’s new approaches: Building blocks of an innovative\, modern marketing approach\nModule 3 (2 days): Closing the gap and integration\nOn demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard\n\nFollowing topics are covered: growth hacking\, digital transformation\, customer centricity\, data analytics\, VR\, AR and AI\, digital business reinforcement\, neuroscience\, tracking down a customer\, Design Thinking\, Lego Serious Play\, etc. \nParticipants\nThis program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking\, redesigning and reinventing their marketing \n\n(Experienced) Marketing & Sales professionals\nHigh potentials who want to be well-prepared for the next step in their career\nCommercial profiles in products or services organizations\, SMEs or big companies\nPublic Relations Managers\, Marketing Managers/Directors\, Sales Managers/Directors\, General Managers\, Entrepreneurs\, Business Unit Directors\, CMOs\, Digital Marketing Directors\,…\n\n\nWhy follow this program?\n\nThanks to a very interactive teaching methodology (co-creation)\, participants will benefit from the group dynamics;\nYou will get step-by-step roadmaps to give directions in the organization for result-driven implementation.\nA mixture of in-the-field and academic speakers.\nOnline follow-up with info\, Q&A\, FAQ’s\, etc.\n\nPractical info\nPrice:  \n€ 6000 (excl. VAT); AMS alumni receive a 10% discount; Duval Union members receive a 20% discount \nIncluded: learning coaching and documentation\n Excluded: residential costs in Hubermont of € 500 (Excl. VAT) \nFinancial benefits: \n\nSME conditions: You can receive 30 to 40% subsidy from the ‘KMO portefeuille’ of the Flemish Government.\nA similar subsidy is available for SMEs that are located in Brussels.\nPublic and Social Profit sector: candidates from public and social profit organizations can contact the Program Manager for special conditions.\n\nDates: 3×2 days \n\nMay 31: 1:30 pm – 8:30 pm\nJune 1: 8:30 am – 3:30 pm\nSept. 20: 1:30 pm – 8:30 pm\nSept. 21: 8:30 am – 3:30 pm\nOct. 18: 1:30 pm – 8:30 pm\nOct. 19: 8:30 am – 3:30 pm\n\nLocation: \nAntwerp Management School\nSint-Jacobsmarkt 9-13\n 2000 Antwerp\n Belgium
URL:https://duvalunionacademy.com/event/new-executive-master-class-innovative-marketing/
LOCATION:Antwerp Management School\, Sint-Jacobsmarkt 9-13\, Antwerp\, Antwerp\, 2000\, Belgium
CATEGORIES:Long form training,Masterclass,Seminar,Training
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/03/duams-nieuw.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180619T130000
DTEND;TZID=UTC:20180619T173000
DTSTAMP:20260625T144845
CREATED:20180109T095314Z
LAST-MODIFIED:20180404T071316Z
UID:3817-1529413200-1529429400@duvalunionacademy.com
SUMMARY:Masterclass Stand up to stand out
DESCRIPTION:Masterclass Stand up to stand out.\nMotivational and inspirational speaking.\nMarnick Vandebroek\, Founder of Standupcompany.\nPrice: 375 EUR (VAT excl.). \n SIGN ME UP\nAre you in for a surprise? The last Masterclass of this season will be a special one and all about edutainment. We welcome Marnick Vandebroek\, a talented and motivational speaker\, who will soon share more on his Masterclass.  \nStay tuned!
URL:https://duvalunionacademy.com/event/masterclass-speaker-skills-marnick-vandebroek/
LOCATION:Stookplaats\, Artsen zonder Grenzenstraat 31\, Antwerpen\, Antwerpen\, 2018\, Belgium
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/01/Stand-up-juni.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180614T083000
DTEND;TZID=UTC:20180614T200000
DTSTAMP:20260625T144845
CREATED:20180328T101451Z
LAST-MODIFIED:20180328T125736Z
UID:4222-1528965000-1529006400@duvalunionacademy.com
SUMMARY:The 5th Conference on Digital Health.
DESCRIPTION:The 5th Conference on Digital Health is a new Belgian based large-scale industry event that will create a much-needed dialogue focused on evolutive and disruptive innovation across the health ecosystem. It will create a platform and be a catalyst to discuss and ignite the transformations necessary to improve healthcare. It brings together health providers\, industry specialists\, health employers\, established and new pharma and medical systems providers\, government\, disruptive startup organizations and investors. \nIt will provide a forum to discuss the latest advancements in healthcare that have the potential to improve outcomes\, decrease costs\, and reimagine our industry. It will be a catalyst for the development of the healthcare industry during a period of fundamental change. Every industry needs to shift in times of massive disruption; needs to adapt in order to stay alive and evolve. Healthcare is right in the middle of that today. This is the moment where senior leaders across the health ecosystem can come together and move their business forward in this new age. We believe we can envision much of what the future will be by focusing on the innovators of today. \nThe conference is a combination of general keynote session – track sessions – and practical expo booths with e health players demo and info. \nPractical : June 14th\, 2018 in BluePoint Antwerpen.  \nTickets : \n\nEarly bird (until May 1st): €395 (VAT excl.)\nRegular: € 495 (VAT excl.)\n\n 
URL:https://duvalunionacademy.com/event/5th-conference-digital-health/
LOCATION:BluePoint Antwerp\, Filip Williotstraat 9\, Antwerpen\, Vlaanderen\, 2600\, Belgium
CATEGORIES:Conference
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2016/01/28828848_912385188939649_19859077919017862_o.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180503T130000
DTEND;TZID=UTC:20180503T173000
DTSTAMP:20260625T144845
CREATED:20180112T173714Z
LAST-MODIFIED:20180404T085528Z
UID:3884-1525352400-1525368600@duvalunionacademy.com
SUMMARY:Masterclass Social media for business
DESCRIPTION:Masterclass Social media for business.\n5 myths and 5 musts for doing social media for business.\nIsabeau Rooryck\, Marketing Manager at Duval Union Innovative Marketing.\nPrice: €375 (VAT excl.).  \n SIGN ME UP\nDigital Native and Social Media Expert Isabeau Rooryck will disprove 5 myths on Social Media For Business that keeps you from being on top of your game. During the Masterclass she will set-up a campaign and run several demo’s for several social media tools. \nFor this Masterclass the participants are required to communicate to the organiser which social media they are interested in. \nProgram\n1:00 – 1:30 pm : welcome & meeting the expert \n1:30 – 2:30 pm : What is the specific force of each social media tool and why you should not use them all randomly \n2:30 – 3:00 pm : round-up & introduction to the workshop \n3:00 – 3:20 pm : coffee break \n3.20 – 4:30 pm : live campaign set-up and requested demo’s \n4:30 – 5:00 pm : Q&A \n5:00 – 5:30 pm : round-up \nTarget\nBasic & advanced level \neveryone who has an image to build\, whether it is for her/his job\, own company or out of personal interest.  \nLanguage\nDutch
URL:https://duvalunionacademy.com/event/3884/
LOCATION:Ampla House\, Coupure Rechts 88\, Gent\, 9000\, Belgium
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/01/Social-media-for-business-mei.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180315T130000
DTEND;TZID=UTC:20180315T173000
DTSTAMP:20260625T144845
CREATED:20180109T091954Z
LAST-MODIFIED:20180223T140958Z
UID:3792-1521118800-1521135000@duvalunionacademy.com
SUMMARY:Masterclass Blockchain
DESCRIPTION:Masterclass Blockchain.\nLet’s be “concrete”.\nSam Wouters\, Consultant at Duval Union Consulting.\nPrice: 375 EUR (VAT excl.). \n SIGN ME UP\nIn this Masterclass expert Sam Wouters will peel the onion for you: in easy-to-follow steps he will unveil the only thruth about a Blockchain. For the more experienced participants\, it will be exciting to poke him with in-depth questions on the matter. But be aware\, Sam is ruthless when it comes to his passion. In last year’s succesfull edition\, professionals such as traders\, bankers and fin-tech entrepreneurs asked for more\, so here we are with a second Blockchain Masterclass. \nFor this Masterclass\, participants are asked to drop a line to the organiser if they want specific questions to be answered during the masterclass. \nProgram\n1:00 – 1:30 pm : welcome & meeting the expert \n1:30 – 2:30 pm : what is a Blockchain\, how is it built\, what is it used for? How does Cryptocurrency fit in? In which industries does Blochchain have a real chance? And how (fast) will it be implemented? \n2:30 – 3:00 pm : round-up & introduction to the workshop \n3:00 – 3:20 pm : coffee break \n3.20 – 4:30 pm : workshop on topics that are brought on by the participants. \n4:30 – 5:00 pm : Q&A \n5:00 – 5:30 pm : round-up \nTarget\nBasic & advanced level \n(Digital) Marketers\, CIO’s\, CRM specialists\, CEO’s\, Sales experts\, Data experts\, CMO’s\, bankers\, Traders\, Storytellers\, FinTech entrepreneurs\, … \nLanguage\nEnglish
URL:https://duvalunionacademy.com/event/masterclass-blockchain-sam-wouters-2/
LOCATION:BluePoint Antwerp\, Filip Williotstraat 9\, Antwerpen\, Vlaanderen\, 2600\, Belgium
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2018/01/MC_eventbrite_Spring_18_BLOCKCHAIN.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180308T130000
DTEND;TZID=UTC:20180308T173000
DTSTAMP:20260625T144845
CREATED:20180109T084830Z
LAST-MODIFIED:20180131T160927Z
UID:3785-1520514000-1520530200@duvalunionacademy.com
SUMMARY:Masterclass Digital Transformation
DESCRIPTION:Masterclass Digital Transformation.\n7 steps to become a future proof organisation.\nJo Caudron\, Founding Partner of Duval Union Consulting.\nPrice: €375 (VAT excl.). \n Tickets & info\nIn this Masterclass Jo Caudron will guide you through 7 steps you should take to make your organisation future proof for a transforming world. Dealing with governance\, strategy and digital leadership\, … you might experience this Masterclass as a smack in the face but rest assured\, you will be inspired and anxious to put everything you learned into practice. \nProgram\n1:00 – 1:30 pm : welcome & meeting the expert \n1:30 – 2:30 pm : Governance\, Strategy\, Leadership\, … \n2:30 – 3:00 pm : round-up & introduction to the workshop \n3:00 – 3:20 pm : coffee break \n3.20 – 4:30 pm : cases & workshop \n4:30 – 5:00 pm : Q&A \n5:00 – 5:30 pm : round-up \nTarget\nadvanced level \n(Digital) Marketers\, CIO’s\, CEO’s\, CMO’s\, Head of Sales\, Project Managers\, Managing Directors\, Head of Communication\, … \nLanguage\nEnglish
URL:https://duvalunionacademy.com/event/masterclass-digital-transformation/
LOCATION:BeCentral\, Kantersteen 12\, Brussel\, Brussels Hoofdstedelijk Gewest\, 1000\, Belgium
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/01/MC_digital-transformation-Jo-Caudron.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20180301T130000
DTEND;TZID=UTC:20180301T173000
DTSTAMP:20260625T144845
CREATED:20180109T100919Z
LAST-MODIFIED:20180216T101358Z
UID:3829-1519909200-1519925400@duvalunionacademy.com
SUMMARY:Masterclass GDPR
DESCRIPTION:Masterclass GDPR\, a different approach.\nLearn how to go into a transparant dialogue with your customers while respecting their privacy.\nSteven De Meyer\, Lawyer at Van Huffelen & Co.\n\nStephan Van den Eynde\, Goal driven IT Inspirer for Service & Quality and CEO of Hapbit\nVincent Buyssens\, Communication Expert at Friendship.\nPrice: €375 (VAT excl.). \nIK SCHRIJF ME IN\nWat leer je in deze Masterclass?Vanaf 25 mei 2018 is een nieuwe regelgeving van kracht voor iedereen die persoonsgegevens verzamelt\, beheert en gebruikt en dit zowel voor e-mail adressen als IP adressen. Dat betekent dat iedereen die met marketing bezig is\, z’n aanpak zal moeten veranderen. In deze Masterclass krijg je een deep-dive in de 3 bouwstenen van GDPR:\n\nJuridische bouwsteen: als bedrijf moet je weten wat GDPR is en wat je vanaf 25 mei wel en niet kan en mag met jouw data en je moet weten wat eventuele sancties inhouden.\nTechnische bouwsteen : welke IT toepassingen heb je nodig om jouw data op de juiste manier te beveiligen?\nMarketing-Communicatie bouwsteen : hoe positioneer je je als bedrijf\, na 25 mei 2018?\n\nJe krijgt enkele quick wins mee om onmiddellijk te implementeren in je bedrijf\, bijvoorbeeld : hoe ga je vanaf morgen op een creatieve wijze en toch GDPR compliant de dialoog aan met je contacten. \nOver de experten\nSteven is advocaat en help vandaag al zijn klanten GDPR compliant te worden. Stephan heeft zijn eigen IT bedrijf en kent alle toepassingen om data veilig te beschermen. Vincent is een digital nomad en creative copywriter en zet je op weg naar een creatieve dialoog met je contacten. Alle vragen beantwoorden ze vanuit hun expertise en praktijkervaring. \nDoelgroep\nCMO’s\, CIO’s\, Digital Marketing Directors\, Data Protection Officers\, Communication Managers\, Business Development Managers\, Sales & Marketing Directors\, Social Media Managers\, Business Unit Managers\, PR Managers\, IT Managers\,… \nProgramma\n13.00u – 13.30u: Aankomst & de experten ontmoeten \n13.30u – 14.30u: Juridisch luik met advocaat Steven De Meyer \n14.30u – 15.00u: Technische aanpak met expert Stephan Van den Eynde \n15.00u – 15.20u: Koffiepauze \n15.20u – 16.30u: Copywriting oefeningen om theorie naar praktijk om te zetten met expert Vincent Buyssens \n16.30u – 17.00u: Q&A \n17.00u – 17.30u: Round-up \nNiveau\nJe weet dat GDPR er aan komt maar je bent nog niet helemaal mee met de materie. \nTaal:\nNL \nFAQ’s\n“Wij zijn een service bedrijf en met deze nieuwe regelgeving riskeren we een groot deel van onze contacten te verliezen” – Niet noodzakelijk. De manier waarop je in dialoog treedt met je contacten is bepalend. \n“Ik begrijp nog steeds niet wat er nu moet veranderen” – In deze Masterclass leer je op een halve dag wat die wetgeving nu eigenlijk inhoudt\, waarom die er eindelijk is en hoe je er als individu er wel bij vaart en als bedrijf er je voordeel kan uithalen. \n“Op het werk is onze legal department hiermee bezig\, dus ik hoef als marketer er niet van wakker te liggen” – Toch wel\, want elk departement – en zeker marketing en sales – zal de manier van data te beschermen en met data om te gaan moeten aanpassen. En dat is maar goed ook\, want enkel bedrijven die met zorg omgaan met data zullen in de toekomst het vertrouwen krijgen van klanten.
URL:https://duvalunionacademy.com/event/masterclass-start-gdpr-compliant/
LOCATION:BeCentral\, Kantersteen 12\, Brussel\, Brussels Hoofdstedelijk Gewest\, 1000\, Belgium
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2018/01/MC_eventbrite_Spring_18_GDPR_2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171221T130000
DTEND;TZID=UTC:20171221T170000
DTSTAMP:20260625T144845
CREATED:20171106T090146Z
LAST-MODIFIED:20171207T145304Z
UID:3582-1513861200-1513875600@duvalunionacademy.com
SUMMARY:Masterclass GDPR
DESCRIPTION:Masterclass GDPR.\nExpert: Steven De Meyer\, Van Huffelen & Co\, Advocaten en Mediator\nPrijs:\n€375 (excl. BTW)  \nTICKETS \n  \nGDPR: Neem uw data in handen \nVanaf mei 2018 is een nieuwe regelgeving van kracht voor iedereen die persoonsgegevens verzamelt\, beheert en gebruikt en dit zowel voor e-mail adressen als IP adressen. Dat betekent dat iedereen die met marketing bezig is\, z’n aanpak zal moeten veranderen. Alles wat je moet weten over over GDPR en de gevolgen hapklaar in één namiddag Masterclass. Met toelichtingen op vlak van Marketing\, Data en Legal door experten van Van Huffelen & Co\, Advocaten en Mediators. \nWat leer je in deze Masterclass? \nDe deelnemer zal vertrouwd geraken met de basisbegrippen en fundamentele beginselen van de nieuwe gegevensbeschermingsverordening en zal ontdekken welke eerste stappen hij nu al kan nemen richting correcte verwerking van personal data binnen zijn omgeving. \n“Een werkgever vandaag heeft vaak onvoldoende voeling met de doeleinden en omvang van de data die binnen het bedrijf verwerkt wordt. Hij denkt waarschijnlijk ook dat GDPR hem een aantal marketingmiddelen zal ontnemen\, doch wij willen aantonen dat mits een goede voorbereiding en reflectie\, een pertinente classificatie van data en een “Risk-based-approach”\, hij zijn data kan herontdekken. Daar waar vele spelers focussen op het element “Paniek” rond de deadline en boetes van GDPR\, kiezen wij om een aantal opportuniteiten te tonen en een aantal vooroordelen weg te nemen.” – Steven De Meyer\, certified Data Protection Officer \nDoelgroep\n\nCMO’s\, CIO\, Digital Marketing Directors\, Data Protection Officers\, Communication Managers\, Business Development Managers\, Sales & Marketing Directors\, Social Media Managers\, Business Unit Managers\, PR Managers\, IT Managers\,…\n\nTaal\nNL
URL:https://duvalunionacademy.com/event/masterclass-gdpr-en-data-protection-officer/
LOCATION:Home of Retail\, Ankerrui 9\, Antwerpen\, Antwerpen\, 2000\, Belgium
CATEGORIES:Masterclass
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2017/11/GDPR-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171219T130000
DTEND;TZID=UTC:20171219T170000
DTSTAMP:20260625T144845
CREATED:20171024T193047Z
LAST-MODIFIED:20171201T082722Z
UID:3507-1513688400-1513702800@duvalunionacademy.com
SUMMARY:Masterclass Customer Centricity // Carole Lamarque & Geert Martens
DESCRIPTION:Masterclass Customer Centricity.\nExpert Carole Lamarque\,\n Duval Union Innovative Marketing.\nExpert Geert Martens\,\n Duval Union Consulting.\nPrice:\n375 EUR (excl. BTW) Healthy lunch included. \nTICKETS \nProduct Centricity vs. Customer Intimacy\nDe meeste bedrijven zijn ongelofelijk onderlegd in Product Centricity en leggen hierdoor minder de focus op de customer. Nochtans is België een ideale markt om zich meer te focussen op Customer Centricity aangezien er relatief weinig bedrijven producten “maken” (bv. iPads of TV’s). \nWat leer je in deze Masterclass? \nDeze Customer Centricity Masterclass is een nieuw en uniek aanbod op de leermarkt aangezien de aanpak van Customer Centricity zelden werd vertaald in een stappenplan\, te gebruiken methodologieën\, een framework en het bestuderen van cases. Na het volgen van deze Masterclass word ook jij een meester in Customer Centricity. \nWie? \nCMO’s\, Senior Segment Managers\, Digital Marketing Directors\, Communication Managers\, Business Development Managers\, Sales & Marketing Directors\, Social Media Managers\, Business Unit Managers\, PR Managers… \nNiveau \nAdvanced \nFAQ’s \nZal ik een Customer Centric strategie kunnen uitschrijven na het volgen van de Masterclass? – Je zal een grondige kennis hebben van hoe je Customer Centric kan worden dankzij de verschillende cases\, maar een strategie uitschrijven is persoonlijk en confidentieel voor elk bedrijf. We helpen je graag verder na de Masterclass met een tailor-made aanpak voor jouw bedrijf. \nIk kom uit de Healthcare sector\, is deze Masterclass relevant voor mij? – Absoluut. Meer dan ooit is patiënt- gerichtheid cruciaal. Ook de bancaire sector kan in deze Masterclass leren hoe de customer centraal te zetten. \nTaal \nNL \nIedereen spreekt zijn/haar eigen taal (NL/FR/ENG)
URL:https://duvalunionacademy.com/event/masterclass-customer-centricity-carole-lamarque/
LOCATION:Home of Retail\, Ankerrui 9\, Antwerpen\, Antwerpen\, 2000\, Belgium
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2017/10/cc.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171208T090000
DTEND;TZID=UTC:20171208T120000
DTSTAMP:20260625T144845
CREATED:20171103T104423Z
LAST-MODIFIED:20171128T084828Z
UID:3610-1512723600-1512734400@duvalunionacademy.com
SUMMARY:Masterclass Marketing Automation
DESCRIPTION:Masterclass Marketing Automation.\nExpert Frederic Vanderheyde\,\n Duval Union Innovative Marketing.\nGuest speaker Valeri Potchekailov\,\nco-Founder Storychief.\nPrice:\n375 EUR (excl. BTW). \nTICKETS \nHow to get started with Marketing Automation?\nMarketing Automation allows you to capture and nurture your leads through the entire online shopping process. By setting up high-targeted\, personalised messages at the right moment\, you can address the specific barriers and guide your leads to make a purchase.  \nWhat will you learn during this Masterclass?\n\nChoose a marketing automation tool fitting your current and future needs\, without over-buying.\n\n\nDefine data needs and create a roadmap for implementation of the tool and its features.\nIdentify key marketing priorities and prioritize campaigns in terms of quick ROI.\nGet started with scoring to optimize communication in all stages of the marketing funnel.\nUnderstand the possibilities and pitfalls of analytics\, and the crucial minimal requirements in terms of reporting.\n\nTargetgroup?\nCMO’s\, Senior Segment Managers\, Digital Marketing Directors\, Communication Managers\, Business Development Managers\, Sales & Marketing directors\, Social Media Managers\, Business Unit Managers\, PR Managers. \nLevel:\nBeginner+ \nFAQ’s:\nWill I learn how to set up a Storychief campaign? – In this Masterclass technologies are not the main topic\, you will however focus on setting up a roadmap to kick off Marketing Automation and learn that it is pretty accessible. \nDo I get a deep-dive in Marketing Automation including all the newest technologies conquering the market today? – This Masterclass gives you all input necessary to build your marketing automation strategy. An overview of the latest and cutting edge technology is not covered in this Masterclass\, but the Storychief case will give you insights in how getting started. \nLanguage:\nNL\n Everyone speaks his/her own language (NL – FR – ENG)
URL:https://duvalunionacademy.com/event/masterclass-marketing-automation-frederic-vanderheyde-2/
LOCATION:Home of Retail\, Ankerrui 9\, Antwerpen\, Antwerpen\, 2000\, Belgium
CATEGORIES:Masterclass
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20171130T140000
DTEND;TZID=UTC:20171130T170000
DTSTAMP:20260625T144845
CREATED:20171024T191056Z
LAST-MODIFIED:20171122T151052Z
UID:3503-1512050400-1512061200@duvalunionacademy.com
SUMMARY:Masterclass Blockchain // Sam Wouters
DESCRIPTION:Masterclass Blockchain.\nSam Wouters\, Blockchain expert\,\n Duval Union Consulting.\nPrice:\n375 EUR (excl. BTW). \nTICKETS \nWhat is blockchain really?\nYou’ve probably heard about the blockchain many times over the past years. And yet after so many articles and videos you still can’t explain what it is\, how it works and when you should use blockchain. \nWhat will you learn? \nIn an afternoon workshop\, Sam Wouters will explain you why blockchains exists\, how they work and what you should do with them. We’ll also dive deeper and discuss use cases for your business and industry\, so you understand where and how a blockchain adds value. \nTargetgroup?\n\nCMO’s\, CIO\, Digital Marketing Directors\, Communication Managers\, Business Development Managers\, Sales & Marketing Directors\, Social Media Managers\, Business Unit Managers\, PR Managers\, IT Managers\,…\n\nLevel?\nAdvanced \nFAQ’s \nIs blockchain real and is it bound to happen? – These kind of questions\, Sam will be delighted to answer for you. Also and especially specifically for your business. \nShall we have a deep-dive into how technically blockchain works?– The class has not the objective to go into all technical details\, however it will give you insights on the way of working of blockchain. \nLanguage:\nENG
URL:https://duvalunionacademy.com/event/masterclass-blockchain-sam-wouters/
LOCATION:BeCentral\, Kantersteen 12\, Brussel\, Brussels Hoofdstedelijk Gewest\, 1000\, Belgium
CATEGORIES:Masterclass
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BEGIN:VEVENT
DTSTART;TZID=UTC:20171107T180000
DTEND;TZID=UTC:20171107T210000
DTSTAMP:20260625T144845
CREATED:20171023T084220Z
LAST-MODIFIED:20171121T201259Z
UID:3472-1510077600-1510088400@duvalunionacademy.com
SUMMARY:First Tuesdays - Hallowine tasting edition
DESCRIPTION:Duval Union Business Connect on the 7th of November. Since it is almost Halloween we are having a hallowine tasting with pairing food offered by Quality & Matters. \nFREE TICKETS \nFirst Tuesday Business Connect\nEvery first tuesday of each month\, Duval Union Academy offers you: \n\nan informal setting\nfree fresh drinks from the bar from 6 to 7pm\na 7 minutes pitch of the entrepreneur of the month\ngreat networking opportunities with business leaders\, entrepreneurs\, and marketers\n\nDon’t worry: no keynote speakers who ignore their timeframe followed by poor networking. All focus on informal and inspirational networking and sharing ideas. \nDuval Union Academy’s First Tuesday Business Connect \nWho? This event is designed for CEO’s\, CMO’s\, CFO’s\, CIO’s\, CTO’s\, CDO’s\, MD’s\, Marketers & Founders \nWhere? De Natie\, van de Wervestraat 18\, 2060 Antwerpen (Berchem) – free parking Katoen Natie\, gate M \nWhen? First Tuesday of each month\, from 6 to 9pm \nWhy? If you want to go fast\, go alone. If you want to go far\, go together #LifelongLearning
URL:https://duvalunionacademy.com/event/first-tuesdays-hallowine-tasting-edition/
CATEGORIES:Networking event
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160609T080000
DTEND;TZID=UTC:20160609T100000
DTSTAMP:20260625T144845
CREATED:20160519T114832Z
LAST-MODIFIED:20160519T145553Z
UID:2969-1465459200-1465466400@duvalunionacademy.com
SUMMARY:Breakfast Sessions
DESCRIPTION:Like beer\, marketing is created with a lot of passion and also based on data. Our ingredient list of the session is: \n  \nWendy Michiels (NL): The legal bounderies with a twist \nHans Smellinckx (EN): How I used data to personalise the travel journey of Consumers \nJelle Demanet – Profacts (NL): Neuro-marketing & personalisation \n  \nLocation: Brewery De Molenberg\, home of “Gouden Carolus” and “Lucifer”. Klaterstraat 1 – 2830 Blaasveld (Mechelen) \nFree registration via www.BreakfastSessions.be
URL:https://duvalunionacademy.com/event/breakfast-sessions/
LOCATION:Brouwerij De Molenberg\, Klaterstraat 1\, Blaasveld\, 2830\, Belgium
CATEGORIES:Conference,Seminar
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160531T090000
DTEND;TZID=UTC:20160531T180000
DTSTAMP:20260625T144845
CREATED:20160411T133653Z
LAST-MODIFIED:20160519T093806Z
UID:2892-1464685200-1464717600@duvalunionacademy.com
SUMMARY:Content Marketing Forum 2016
DESCRIPTION:The cases and insights on Content Marketing\, brought to you by national and international experts to uplift your strategy and conversion. \nMore information on ContentMarketingForum.com
URL:https://duvalunionacademy.com/event/content-marketing-forum-2016/
LOCATION:Urban City\, Ankerrui 9\, Antwerp\, Antwerp\, 2000
CATEGORIES:Conference
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160426T123000
DTEND;TZID=UTC:20160426T170000
DTSTAMP:20260625T144845
CREATED:20160202T135403Z
LAST-MODIFIED:20160405T140458Z
UID:2304-1461673800-1461690000@duvalunionacademy.com
SUMMARY:Programmatic fundamentals for all CMOs and marketeers
DESCRIPTION:Description: \nProgrammatic is one of the “hot” words in advertising.  The different taxonomy with terms such as private auctions\, preferred deals and automated guaranteed makes it quite confusing to understand the fundamentals. Join 4 hours of intensive training to get the foundation of the new data driving media landscape. Who are the players? Why does media evolve this way? And most important: what does it mean for you as a marketeer. \n  \nAs a marketer you need to understand and know the basics – otherwise the result can be quite dramatic. How do you make sure your ad is not showing in inappropriate places? How do you make sure you are not bidding against yourself driving up the prices? How do you know that all the trafic you pay for is not coming from robots? How can you make sure your banner is actually shown? Can you buy programmatic yourself or do you need to use an expert? \n  \nThe media landscape is changing rapidly and in the future most media will be bought through some kind of programmatic buying method. Today digital advertising and radio – tomorrow TV and outdoor will follow. \nNow is the time to understand the fundamentals. \n  \nLearnings: \n\nWhat is programmatic buying?\nWhat is the difference between Programmatic vs Real-Time-Bidding (RTB)?\nWhat and who do you pay in the new business model?\nWho are the main players in the market?\nWhy is viewability important?\nWhy is Online Traffic Fraud important and what do you need to know about it?\nShould you buy though experts or take care of the buying in-house?\nWhat is the importance of creative storytelling?\nWhy can your procurement team be a challenge?\n\n  \nLevel: beginner \n  \nTarget group: \n\nThe training is relevant for any CMO or marketer with the desire of learning the fundamentals about programmatic. After the training you will be able to ask the right Q and take a confident decision about your marketing spend and KPIs.\n\n  \nKey Take-aways: \n\nWhat is programmatic?\nWhat ares the most crucial things to know about programmatic?\nHow do I get started using programmatic?\n\n  \n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nLouise Kloster \nMarketing Director at Microsoft Advertising Europe
URL:https://duvalunionacademy.com/event/real-time-bidding-rtb/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/RTB-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160421T190000
DTEND;TZID=UTC:20160421T210000
DTSTAMP:20260625T144845
CREATED:20160202T134254Z
LAST-MODIFIED:20160413T143204Z
UID:2298-1461265200-1461272400@duvalunionacademy.com
SUMMARY:CDO Community gathering
DESCRIPTION:The CDO Community will let you discover all about digital transformation and will give you an in-depth view on the position and challenges of the Chief Digital Officer. \nCMO\, CIO\, CTO or CDO? Visit cdocommunity.com\, leave your details and stay tuned on the first gathering on April 21st.
URL:https://duvalunionacademy.com/event/cdo-community-gathering/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160419T100000
DTEND;TZID=UTC:20160419T180000
DTSTAMP:20260625T144845
CREATED:20160106T004804Z
LAST-MODIFIED:20160404T162332Z
UID:2136-1461060000-1461088800@duvalunionacademy.com
SUMMARY:NeuroMarketing Conference 2016
DESCRIPTION:On April 19th\, Duval Union Academy will present you the Neuromarketing Conference 2016\, a relative new domain where medical\, sociological and psychological techniques are combined with insights on neuro science for marketing perspectives\, strategies and goals. \nThe purpose is to optimize your company’s marketing activities in order to service the consumer on a more personal level and to behave as a solution provider in the needs of the ever evolving customer. \n  \nMeet the first confirmed speakers on NeuroMarketingConference.com \n  \n\n \nPowered by Eventbrite
URL:https://duvalunionacademy.com/event/neuromarketing-conference-2016/
LOCATION:Urban City\, Ankerrui 9\, Antwerp\, Antwerp\, 2000
CATEGORIES:Conference
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160324T123000
DTEND;TZID=UTC:20160324T170000
DTSTAMP:20260625T144845
CREATED:20160202T133813Z
LAST-MODIFIED:20160519T145336Z
UID:2295-1458822600-1458838800@duvalunionacademy.com
SUMMARY:Introduction to Bitcoin and the Blockchain
DESCRIPTION:Description: \nBitcoin and its blockchain have the potential to transform the way we handle money and value around the world\, like the Internet did for communication. Sadly\, there are a lot of misconceptions about them as they are difficult to understand and the media aren’t helping either. \nSam Wouters will give you a broad introduction to Bitcoin and the blockchain\, to help you understand why there are millions of people around the world that believe in it\, despite all of them being skeptical or misinformed about it at first. \nPeter Van Dyck and Willem Van de Wiele from Allen & Overy will be guest speakers as a special for this training. They will briefly discuss the main legal aspects of the blockchain\, including regulatory\, data protection and IP aspects. \n  \nLearnings: \n\nWhat is Bitcoin?\nWhat is the blockchain?\nHow they are different from what we know.\nThe problems they can solve.\nHow to use Bitcoin yourself.\nMisconceptions about Bitcoin and blockchain.\nWhat is happening in the Bitcoin & blockchain space.\nWhat about the legal aspect of the blockchain?\n\n  \nLevel: beginner \n  \nTarget group:\nAnyone who is interested in learning about this technology\, a different way of handling money and value around the world. The presentation will start from the very basics and is open to anyone\, regardless of background. \n  \nKey Take-aways: \n\nWhy do Bitcoin & blockchain matter.\nWhat can I do with it today.\nHow will they develop in the future.\n\n  \n\n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nSam Wouters \nConsultant at Duval Union Consulting \n 
URL:https://duvalunionacademy.com/event/bitcoin/
LOCATION:Urban City\, Ankerrui 9\, Antwerp\, Antwerp\, 2000
CATEGORIES:Training
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160308T123000
DTEND;TZID=UTC:20160308T170000
DTSTAMP:20260625T144845
CREATED:20150211T101421Z
LAST-MODIFIED:20160519T145236Z
UID:2073-1457440200-1457456400@duvalunionacademy.com
SUMMARY:Visual Communication for Digital Marketing
DESCRIPTION:Description: \nThe way we communicate today has changed dramatically compared to how we did a few years ago. If you look back at your own Facebook experience you’ll notice how things evolved from text updates to pictures and how rapidly video took over the News Feed ever since. Nowadays\, everything needs to be visually appealing to stand out in the flood of content that’s being published. \nStrong storytelling\, meaningful connections and a good digital reputation are important to connect with the right audience segments\, to gain trust and to be able to convert leads to customers. \nThis extended training session covers the concepts\, tools\, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns to strengthen the connection with customers. \n  \nLearnings: \nWhen you’ve attended the Visual Communication for Digital Marketing webinar/seminar/training\, you will have an understanding of the continually shifting consumer mindset and how to use most social networks and digital platforms to reach and convert different customer groups. \nYou will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company\, business unit\, department\, or product line in a digital ecosystem. \n  \nKey take-aways: \n\nUnderstand today’s challenges and opportunities in branding\, brand positioning\, and strategies to address consistent brand communication in a digital world.\nDelve in detail into the factors that shape consumer behavior and customer responses and play in to them successfully.\nUnderstand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.\nDiscover the multiple visual channels used by digital marketers today and understand how to leverage them optimally.\n\n  \nLevel: beginner (some affinity with social media required) \n  \n\n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nMiel Van Opstal \nSenior product owner corporate marketing at Colruyt Group and founder at WaveLab \n 
URL:https://duvalunionacademy.com/event/visual-communication-for-digital-marketing/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
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END:VCALENDAR