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DTSTART;TZID=UTC:20181127T130000
DTEND;TZID=UTC:20181127T173000
DTSTAMP:20261019T183634
CREATED:20181023T095506Z
LAST-MODIFIED:20181104T202750Z
UID:4277-1543323600-1543339800@duvalunionacademy.com
SUMMARY:Digital Marketing Conference
DESCRIPTION:The World is in Beta\nEverything changes at an ever-increasing pace. Instead of a threat\, forward-thinking marketers and business leaders see it as a great opportunity.\nOf course it requires effort and the right mindset to cut through the noise and find the best way forward. \nAt this conference\, we look ahead to what’s coming in digital marketing\, such as the smart use of data and conversational marketing. \nOur goal is not to have a fluffy conversation on what might arrive in a couple of years\, but to give you useful\, inspiring and at the same time actionable insights for the near future. \nMeet the confirmed speakers and discover the agenda:\n13h00\nWELCOME & REGISTRATION \nWith coffee\, tea\, orange juice & pastries. \n13h30\nINTRODUCTION \nMarc Bresseel – Founding Partner @ Duval Union \n13h45\nTHE ART & SCIENCE OF STORYTELLING \nHow do we use creative advertising to deliver great storytelling experiences? And\, how do we utilize the technology at our disposal to leverage data and enhance storytelling? \nTune in for a fun look at the different ways technology can generate powerful storytelling in advertising. \nDavid Hillier – Global Creative Solutions Lead @ Adform \n14h20\nCONVERSATIONAL MARKETING\, PERSONALIZED AT SCALE\n\nConversational marketing is not about bots or voice assistants; it is about changing from a brand monologue to a two-way\, authentic dialogue across different touchpoints. \nIt requires understanding your user’s context\, identity and intent and delivering the right assistance as a result. New technologies based on Machine Learning are enabling a world where that assistance is all around us – not just in a device that you carry with you. In order to show up for our users whenever and wherever they expect it and to deliver our personalized message at scale\, we need to leverage this technology in our marketing. \nLaura Nys – Automation Lead @ Google \n15h00\nCOFFEE BREAK \n15h30\nNAVIGATING IN THE DIGITAL FOOTPRINT OF YOUR CLIENTS\n\nCompanies should capitalize on their data to deliver a better customer experience and improved customer lifetime value. \nLet’s look at tangible ways to evolve from product-centered marketing to customer-centered segmentation\, combining value\, usage and needs to inspire the value propositions customers are really looking for. \nAs an ultimate step propensity models and ‘lookalikes’ can be created to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future. \nAlain Glickman – Founding Partner @ Glickman & Partners \n16h15\nA SELECTION OF DATA-DRIVEN DIGITAL MARKETING CASES \nWe will conclude the afternoon with a number of striking examples\, showing creative use of data. These cases are the result of smart use of technology\, combined with common sense and (human) expertise. \nThings like Hyperlocal\, Omni-channel\, Programmatic Audio & Video and DOOH will be passed in review.\nDennis Kenis – Managing Partner @ FairEtail \n17h00\nNETWORKING DRINKS & BITES – kindly offered by FairEtail \n  \nOne afternoon\, great and inspiring insights. Seats are limited!\n  \nIf you received an invitation with a code\, first click on ‘enter promotional code’\, click apply\, select the amount of tickets and click on order now. \n\n \nPowered by Eventbrite\nPractical details:\n\nThe event will take place at Lamot Conference Center in Mechelen: Van Beethovenstraat 8-10\, Mechelen\nClosest parking:\n\nQ-Park Lamot\nIndigo Parking Hoogstraat
URL:https://duvalunionacademy.com/event/digital-marketing-conference/
LOCATION:Mechelen
CATEGORIES:Masterclass,Seminar
ATTACH;FMTTYPE=image/png:https://duvalunionacademy.com/wp-content/uploads/2018/10/digital-marketing-DUA2.png
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