BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Duval Union Academy - ECPv6.7.1//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Duval Union Academy
X-ORIGINAL-URL:https://duvalunionacademy.com
X-WR-CALDESC:Events for Duval Union Academy
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:UTC
BEGIN:STANDARD
TZOFFSETFROM:+0000
TZOFFSETTO:+0000
TZNAME:UTC
DTSTART:20160101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=UTC:20160308T123000
DTEND;TZID=UTC:20160308T170000
DTSTAMP:20261019T221115
CREATED:20150211T101421Z
LAST-MODIFIED:20160519T145236Z
UID:2073-1457440200-1457456400@duvalunionacademy.com
SUMMARY:Visual Communication for Digital Marketing
DESCRIPTION:Description: \nThe way we communicate today has changed dramatically compared to how we did a few years ago. If you look back at your own Facebook experience you’ll notice how things evolved from text updates to pictures and how rapidly video took over the News Feed ever since. Nowadays\, everything needs to be visually appealing to stand out in the flood of content that’s being published. \nStrong storytelling\, meaningful connections and a good digital reputation are important to connect with the right audience segments\, to gain trust and to be able to convert leads to customers. \nThis extended training session covers the concepts\, tools\, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns to strengthen the connection with customers. \n  \nLearnings: \nWhen you’ve attended the Visual Communication for Digital Marketing webinar/seminar/training\, you will have an understanding of the continually shifting consumer mindset and how to use most social networks and digital platforms to reach and convert different customer groups. \nYou will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company\, business unit\, department\, or product line in a digital ecosystem. \n  \nKey take-aways: \n\nUnderstand today’s challenges and opportunities in branding\, brand positioning\, and strategies to address consistent brand communication in a digital world.\nDelve in detail into the factors that shape consumer behavior and customer responses and play in to them successfully.\nUnderstand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.\nDiscover the multiple visual channels used by digital marketers today and understand how to leverage them optimally.\n\n  \nLevel: beginner (some affinity with social media required) \n  \n\n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nMiel Van Opstal \nSenior product owner corporate marketing at Colruyt Group and founder at WaveLab \n 
URL:https://duvalunionacademy.com/event/visual-communication-for-digital-marketing/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
END:VEVENT
END:VCALENDAR