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X-WR-CALDESC:Events for Duval Union Academy
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DTSTART:20160101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160426T123000
DTEND;TZID=UTC:20160426T170000
DTSTAMP:20260625T121727
CREATED:20160202T135403Z
LAST-MODIFIED:20160405T140458Z
UID:2304-1461673800-1461690000@duvalunionacademy.com
SUMMARY:Programmatic fundamentals for all CMOs and marketeers
DESCRIPTION:Description: \nProgrammatic is one of the “hot” words in advertising.  The different taxonomy with terms such as private auctions\, preferred deals and automated guaranteed makes it quite confusing to understand the fundamentals. Join 4 hours of intensive training to get the foundation of the new data driving media landscape. Who are the players? Why does media evolve this way? And most important: what does it mean for you as a marketeer. \n  \nAs a marketer you need to understand and know the basics – otherwise the result can be quite dramatic. How do you make sure your ad is not showing in inappropriate places? How do you make sure you are not bidding against yourself driving up the prices? How do you know that all the trafic you pay for is not coming from robots? How can you make sure your banner is actually shown? Can you buy programmatic yourself or do you need to use an expert? \n  \nThe media landscape is changing rapidly and in the future most media will be bought through some kind of programmatic buying method. Today digital advertising and radio – tomorrow TV and outdoor will follow. \nNow is the time to understand the fundamentals. \n  \nLearnings: \n\nWhat is programmatic buying?\nWhat is the difference between Programmatic vs Real-Time-Bidding (RTB)?\nWhat and who do you pay in the new business model?\nWho are the main players in the market?\nWhy is viewability important?\nWhy is Online Traffic Fraud important and what do you need to know about it?\nShould you buy though experts or take care of the buying in-house?\nWhat is the importance of creative storytelling?\nWhy can your procurement team be a challenge?\n\n  \nLevel: beginner \n  \nTarget group: \n\nThe training is relevant for any CMO or marketer with the desire of learning the fundamentals about programmatic. After the training you will be able to ask the right Q and take a confident decision about your marketing spend and KPIs.\n\n  \nKey Take-aways: \n\nWhat is programmatic?\nWhat ares the most crucial things to know about programmatic?\nHow do I get started using programmatic?\n\n  \n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nLouise Kloster \nMarketing Director at Microsoft Advertising Europe
URL:https://duvalunionacademy.com/event/real-time-bidding-rtb/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/RTB-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160421T190000
DTEND;TZID=UTC:20160421T210000
DTSTAMP:20260625T121727
CREATED:20160202T134254Z
LAST-MODIFIED:20160413T143204Z
UID:2298-1461265200-1461272400@duvalunionacademy.com
SUMMARY:CDO Community gathering
DESCRIPTION:The CDO Community will let you discover all about digital transformation and will give you an in-depth view on the position and challenges of the Chief Digital Officer. \nCMO\, CIO\, CTO or CDO? Visit cdocommunity.com\, leave your details and stay tuned on the first gathering on April 21st.
URL:https://duvalunionacademy.com/event/cdo-community-gathering/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/CDO-Community.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160419T100000
DTEND;TZID=UTC:20160419T180000
DTSTAMP:20260625T121727
CREATED:20160106T004804Z
LAST-MODIFIED:20160404T162332Z
UID:2136-1461060000-1461088800@duvalunionacademy.com
SUMMARY:NeuroMarketing Conference 2016
DESCRIPTION:On April 19th\, Duval Union Academy will present you the Neuromarketing Conference 2016\, a relative new domain where medical\, sociological and psychological techniques are combined with insights on neuro science for marketing perspectives\, strategies and goals. \nThe purpose is to optimize your company’s marketing activities in order to service the consumer on a more personal level and to behave as a solution provider in the needs of the ever evolving customer. \n  \nMeet the first confirmed speakers on NeuroMarketingConference.com \n  \n\n \nPowered by Eventbrite
URL:https://duvalunionacademy.com/event/neuromarketing-conference-2016/
LOCATION:Urban City\, Ankerrui 9\, Antwerp\, Antwerp\, 2000
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/Neuromarketing-Conference.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160324T123000
DTEND;TZID=UTC:20160324T170000
DTSTAMP:20260625T121727
CREATED:20160202T133813Z
LAST-MODIFIED:20160519T145336Z
UID:2295-1458822600-1458838800@duvalunionacademy.com
SUMMARY:Introduction to Bitcoin and the Blockchain
DESCRIPTION:Description: \nBitcoin and its blockchain have the potential to transform the way we handle money and value around the world\, like the Internet did for communication. Sadly\, there are a lot of misconceptions about them as they are difficult to understand and the media aren’t helping either. \nSam Wouters will give you a broad introduction to Bitcoin and the blockchain\, to help you understand why there are millions of people around the world that believe in it\, despite all of them being skeptical or misinformed about it at first. \nPeter Van Dyck and Willem Van de Wiele from Allen & Overy will be guest speakers as a special for this training. They will briefly discuss the main legal aspects of the blockchain\, including regulatory\, data protection and IP aspects. \n  \nLearnings: \n\nWhat is Bitcoin?\nWhat is the blockchain?\nHow they are different from what we know.\nThe problems they can solve.\nHow to use Bitcoin yourself.\nMisconceptions about Bitcoin and blockchain.\nWhat is happening in the Bitcoin & blockchain space.\nWhat about the legal aspect of the blockchain?\n\n  \nLevel: beginner \n  \nTarget group:\nAnyone who is interested in learning about this technology\, a different way of handling money and value around the world. The presentation will start from the very basics and is open to anyone\, regardless of background. \n  \nKey Take-aways: \n\nWhy do Bitcoin & blockchain matter.\nWhat can I do with it today.\nHow will they develop in the future.\n\n  \n\n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nSam Wouters \nConsultant at Duval Union Consulting \n 
URL:https://duvalunionacademy.com/event/bitcoin/
LOCATION:Urban City\, Ankerrui 9\, Antwerp\, Antwerp\, 2000
CATEGORIES:Training
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160308T123000
DTEND;TZID=UTC:20160308T170000
DTSTAMP:20260625T121727
CREATED:20150211T101421Z
LAST-MODIFIED:20160519T145236Z
UID:2073-1457440200-1457456400@duvalunionacademy.com
SUMMARY:Visual Communication for Digital Marketing
DESCRIPTION:Description: \nThe way we communicate today has changed dramatically compared to how we did a few years ago. If you look back at your own Facebook experience you’ll notice how things evolved from text updates to pictures and how rapidly video took over the News Feed ever since. Nowadays\, everything needs to be visually appealing to stand out in the flood of content that’s being published. \nStrong storytelling\, meaningful connections and a good digital reputation are important to connect with the right audience segments\, to gain trust and to be able to convert leads to customers. \nThis extended training session covers the concepts\, tools\, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns to strengthen the connection with customers. \n  \nLearnings: \nWhen you’ve attended the Visual Communication for Digital Marketing webinar/seminar/training\, you will have an understanding of the continually shifting consumer mindset and how to use most social networks and digital platforms to reach and convert different customer groups. \nYou will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company\, business unit\, department\, or product line in a digital ecosystem. \n  \nKey take-aways: \n\nUnderstand today’s challenges and opportunities in branding\, brand positioning\, and strategies to address consistent brand communication in a digital world.\nDelve in detail into the factors that shape consumer behavior and customer responses and play in to them successfully.\nUnderstand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.\nDiscover the multiple visual channels used by digital marketers today and understand how to leverage them optimally.\n\n  \nLevel: beginner (some affinity with social media required) \n  \n\n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nMiel Van Opstal \nSenior product owner corporate marketing at Colruyt Group and founder at WaveLab \n 
URL:https://duvalunionacademy.com/event/visual-communication-for-digital-marketing/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
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