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X-WR-CALNAME:Duval Union Academy
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X-WR-CALDESC:Events for Duval Union Academy
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DTSTART:20160101T000000
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160419T100000
DTEND;TZID=UTC:20160419T180000
DTSTAMP:20261020T132022
CREATED:20160106T004804Z
LAST-MODIFIED:20160404T162332Z
UID:2136-1461060000-1461088800@duvalunionacademy.com
SUMMARY:NeuroMarketing Conference 2016
DESCRIPTION:On April 19th\, Duval Union Academy will present you the Neuromarketing Conference 2016\, a relative new domain where medical\, sociological and psychological techniques are combined with insights on neuro science for marketing perspectives\, strategies and goals. \nThe purpose is to optimize your company’s marketing activities in order to service the consumer on a more personal level and to behave as a solution provider in the needs of the ever evolving customer. \n  \nMeet the first confirmed speakers on NeuroMarketingConference.com \n  \n\n \nPowered by Eventbrite
URL:https://duvalunionacademy.com/event/neuromarketing-conference-2016/
LOCATION:Urban City\, Ankerrui 9\, Antwerp\, Antwerp\, 2000
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/Neuromarketing-Conference.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160421T190000
DTEND;TZID=UTC:20160421T210000
DTSTAMP:20261020T132022
CREATED:20160202T134254Z
LAST-MODIFIED:20160413T143204Z
UID:2298-1461265200-1461272400@duvalunionacademy.com
SUMMARY:CDO Community gathering
DESCRIPTION:The CDO Community will let you discover all about digital transformation and will give you an in-depth view on the position and challenges of the Chief Digital Officer. \nCMO\, CIO\, CTO or CDO? Visit cdocommunity.com\, leave your details and stay tuned on the first gathering on April 21st.
URL:https://duvalunionacademy.com/event/cdo-community-gathering/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Conference
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/CDO-Community.jpg
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BEGIN:VEVENT
DTSTART;TZID=UTC:20160426T123000
DTEND;TZID=UTC:20160426T170000
DTSTAMP:20261020T132022
CREATED:20160202T135403Z
LAST-MODIFIED:20160405T140458Z
UID:2304-1461673800-1461690000@duvalunionacademy.com
SUMMARY:Programmatic fundamentals for all CMOs and marketeers
DESCRIPTION:Description: \nProgrammatic is one of the “hot” words in advertising.  The different taxonomy with terms such as private auctions\, preferred deals and automated guaranteed makes it quite confusing to understand the fundamentals. Join 4 hours of intensive training to get the foundation of the new data driving media landscape. Who are the players? Why does media evolve this way? And most important: what does it mean for you as a marketeer. \n  \nAs a marketer you need to understand and know the basics – otherwise the result can be quite dramatic. How do you make sure your ad is not showing in inappropriate places? How do you make sure you are not bidding against yourself driving up the prices? How do you know that all the trafic you pay for is not coming from robots? How can you make sure your banner is actually shown? Can you buy programmatic yourself or do you need to use an expert? \n  \nThe media landscape is changing rapidly and in the future most media will be bought through some kind of programmatic buying method. Today digital advertising and radio – tomorrow TV and outdoor will follow. \nNow is the time to understand the fundamentals. \n  \nLearnings: \n\nWhat is programmatic buying?\nWhat is the difference between Programmatic vs Real-Time-Bidding (RTB)?\nWhat and who do you pay in the new business model?\nWho are the main players in the market?\nWhy is viewability important?\nWhy is Online Traffic Fraud important and what do you need to know about it?\nShould you buy though experts or take care of the buying in-house?\nWhat is the importance of creative storytelling?\nWhy can your procurement team be a challenge?\n\n  \nLevel: beginner \n  \nTarget group: \n\nThe training is relevant for any CMO or marketer with the desire of learning the fundamentals about programmatic. After the training you will be able to ask the right Q and take a confident decision about your marketing spend and KPIs.\n\n  \nKey Take-aways: \n\nWhat is programmatic?\nWhat ares the most crucial things to know about programmatic?\nHow do I get started using programmatic?\n\n  \n \nPowered by Eventbrite\n\n\n  \nAbout the expert: \n \nLouise Kloster \nMarketing Director at Microsoft Advertising Europe
URL:https://duvalunionacademy.com/event/real-time-bidding-rtb/
LOCATION:The Interactive Hub\, Ambachtenlaan 8\, Leuven\, 3001\, Belgium
CATEGORIES:Training
ATTACH;FMTTYPE=image/jpeg:https://duvalunionacademy.com/wp-content/uploads/2016/02/RTB-1.jpg
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