MarTech

DEMYSTIFY THE COMPLEX WORLD OF DATA AND MARKETING TECHNOLOGY

  • How do you build a data culturestrategy, and technology foundation?
  • How to be more intentional about the technology you chooseto improve your marketing and sales engine across the customer lifecycle?
  • How do you build a customer data infrastructure?
  • How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful?
  • What is this Customer Data Platform, and how does it differ from a DMP?
  • What new kind of metrics do you use that are focused on value creation?
  • How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences?
  • How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically?

OUR SECTOR NEEDS A CULTURAL PARADIGM SHIFT IN DEALING WITH MARKETING TECHNOLOGY AND APPLYING IT TO MARKETING AND SALES SCENARIOS.

Renout van Hove, co-Author ‘Obsessed’ & Chief Growth Architect @ GrowthAgent

THE 5TH CONFERENCE ON MARTECH WILL GIVE AN ANSWER TO ALL THOSE QUESTIONS AND WILL IGNITE THIS SHIFT.

Practical :

November 20, 2019: Workshops

November 21, 2019: Conference in Antwerp.

Tickets :

  • Early bird (until September 30): €395 (VAT excl.)
  • Regular: € 495 (VAT excl.)