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e-Commerce: The Perfect Roadmap


The eCommerce industry has felt already multiple disruptive moments, yet new things are heading our way. The number of customer touchpoints are decreasing significant so you must be present where your customer will value you the most. It’s essential to learn how people currently act in this ever-changing landscape. Understanding these developments give you the required opportunities and transforming visitors to loyal customers by using the newest channels and methods.



We will discuss how you can be remarkable for your target audience by defining the channels they use and what they think is important.



We will go through all possibilities for your business and enrich your toolbox with new insights in the eCommerce industry.


Level: advanced


Target audience:

CMO’s, Senior Segment managers, Digital Marketing Directors, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.


Brief program:

You will get the current innovations in eCommerce accompanied by cases and practical tools. Learn which channels are booming in the industry and how applying them efficiently to convert leads. Moreover, we’ll discuss how digitalisation is affecting the Sales Funnel and what the modern customer have to deal with during his journey buying your product.


About the expert:
Carole Lamarque

Carole Lamarque

Founding Partner Duval Union Consulting


May 20 2016


Date: 20/05/2016
Time: 12:30 pm - 5:00 pm
Cost: €375
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Urban City

Ankerrui 9
Antwerp, Antwerp 2000

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Duval Union Academy

Duval Union Academy