Description:
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially, brands need a solution that would allow them to distinguish themselves from that noise.
Innovative Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise.
Goal:
You will learn how to sell and significantly increase word of mouth advertising through social and owned media.
Advantages:
We will determine who has influence, provide them with content and start a relationship that they’re going to respect. That will bring our content into their community.
Level: advanced
Target audience:
CMO’s, Senior Segment managers, Digital Marketing Directors, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Brief program:
List the different key objectives & KPI’s. Review the Objectives versus the Marketing funnel.
Understand the decision making loops of the digital consumers. Determine the type of Influencers you would need.
Understand the ideal content you need get versus KPI’s and Influencers. Integrate the content in the overall marketing actions. Build the time line for internal approval.
About the expert:
Founding Partner Duval Union Consulting