Description:
The way we communicate today has changed dramatically compared to how we did a few years ago. If you look back at your own Facebook experience you’ll notice how things evolved from text updates to pictures and how rapidly video took over the News Feed ever since. Nowadays, everything needs to be visually appealing to stand out in the flood of content that’s being published.
Strong storytelling, meaningful connections and a good digital reputation are important to connect with the right audience segments, to gain trust and to be able to convert leads to customers.
This extended training session covers the concepts, tools, and techniques you need to both communicate with customers in a systematic and integrated way using multi-media channels and to create effective targeted promotional campaigns to strengthen the connection with customers.
Learnings:
When you’ve attended the Visual Communication for Digital Marketing webinar/seminar/training, you will have an understanding of the continually shifting consumer mindset and how to use most social networks and digital platforms to reach and convert different customer groups.
You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem.
Key take-aways:
- Understand today’s challenges and opportunities in branding, brand positioning, and strategies to address consistent brand communication in a digital world.
- Delve in detail into the factors that shape consumer behavior and customer responses and play in to them successfully.
- Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.
- Discover the multiple visual channels used by digital marketers today and understand how to leverage them optimally.
Level: beginner (some affinity with social media required)
About the expert:
Senior product owner corporate marketing at Colruyt Group and founder at WaveLab