Description:

The theory

– Defining the Internet of Things
– Why IOT matters
– What grabbed our attention at CES Las Vegas
– The potential for brands
– How the Internet of Things is Reinventing Retail
– Cases in retail, FMCG, Sports, automotive, health, government, … – IOT and security
– Antwerp, the smart city lab

Intermezzo
– The IOT Magic show: Live experiments and demo’s

The fun part
– Sketching and prototyping your own IOT ideas

Learnings:

– A deep understanding of the Internet of Things
– A clear vision on the possibilities for brands
– An overview on the current state of the Internet of Things
– A hands on experience with IOT hardware & Software possibilities

Level: beginner

Target group:

– Digital marketing directors
– Marketing & communication directors – Brand managers
– C-level

Key Take-aways:

– How the Internet of Things is connected
– How Internet of Things could solve your brand objectives
– Where to start on implementing IOT in communication