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Internet of Things: The relevance for brands


The theory

– Defining the Internet of Things
– Why IOT matters
– What grabbed our attention at CES Las Vegas
– The potential for brands
– How the Internet of Things is Reinventing Retail
– Cases in retail, FMCG, Sports, automotive, health, government, … – IOT and security
– Antwerp, the smart city lab

– The IOT Magic show: Live experiments and demo’s

The fun part
– Sketching and prototyping your own IOT ideas



– A deep understanding of the Internet of Things
– A clear vision on the possibilities for brands
– An overview on the current state of the Internet of Things
– A hands on experience with IOT hardware & Software possibilities


Level: beginner


Target group:

– Digital marketing directors
– Marketing & communication directors – Brand managers
– C-level


Key Take-aways:

– How the Internet of Things is connected
– How Internet of Things could solve your brand objectives
– Where to start on implementing IOT in communication


About the expert:

Founder & CEO of Barnyard



June 23 2016


Date: 23/06/2016
Time: 12:30 pm - 5:00 pm
Cost: €375
Event Category:
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Urban City

Ankerrui 9
Antwerp, Antwerp 2000

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Duval Union Academy

Duval Union Academy